Google launched the new gTLD .App into the Early Access Program (EAP) this week and the results I believe are unlike any previous major new gTLD launch. .App went into day 1 of the Early Access Program (EAP) on Tuesday allowing early registration of domains for a one time extra fee. Fees as always vary by registrar but day 1 pricing was around $12,000 for the EAP fee plus the cost of … [Read more...]