Brand protection and domain registrar, Corporate Service Company (CSC) issued its latest "New gTLD Utilization Report" which is designed to update digital marketers and their peers in legal and IT about how new gTLDs are being adopted. The report also examines how .brand domains are being used and how effectively the new generic TLDs are penetrating the Alexa.com, top one million websites (a … [Read more...]
.XYZ Says They Just “Blew Past” 2 Million Domain Registrations
Daniel Negari the CEO of the .XYZ registry just sent me over a note that the new gTLD .XYZ has "blew past 2 Million domain name registrations". According to ntldstats.com .XYZ was sitting at 1,967,963 domain registrations as of the last zone update, however there has been a huge surge in 6 number .XYZ domain names from China (NNNNNN.xyz) (also known as 6N domains) of over 100,000 domain … [Read more...]
US Bank New Ad Campaign Around “The Power Of Possible”; .Com Owned T StatOil.com
According to MediaPost.com "U.S. Bank has launched its most extensive brand-building campaign to date around the phrase, "The Power of Possible" including TV, radio and newspaper ads, as well as social media engagement and other digital pieces. The domain name ThePowerofPossible.com is owned by another big company StatOil.com, which is represented by CSC. "Statoil is an international energy … [Read more...]
CENTR Reports There Are 311.5 Million Domains In The World
According to a new report out today (PDF) by CENTR, which is the European country code TLD organisation, as of December 31, there are 311.5 million domain names in the world. 158.7 million domain names are Legacy TLD's including .com, .net and .org; 140.1 million are ccTLD's (country codes), 1.6 Million are IDN ccTLD's, and 10.9 Million are New gTLD's. The CENTR writes: "In absolute … [Read more...]
Coke Unites Brands Under “Taste the Feeling” They Got Twitter Covered But Not The .Com
Coca-Cola announced today that it has launched "its biggest marketing campaign in a decade, uniting its four brands under one new tagline: "Taste the Feeling". "Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” "The soft drinks giant will ditch the different brand personalities across Red Coke, … [Read more...]
.Auto .Car, .Cars Get 1st day Registrations at $60K Per Domain
The 1st day of the Early Access Program (EAP) opened up yesterday for the new gTLD's .Auto, .Car and .Cars with day 1 prices set at $59,049.99 for each domain name at Godaddy and there appears to have been some takers at that price. NEXTEV USA, Inc registered the domain names on January 12th: nextev.car we.car NEXTEV USA seems to be the US operations of a Planned Chinese car manufacture … [Read more...]
.XYZ Blows Past .US which Had a 28 Year Head Start
This week the new gTLD .XYZ past .US, the ccTLD of the United States, in the total number of domain registrations. According to RegistrarStats.com the number of .XYZ registration is 1,726,541 compared to .US which has 1,670.478. Keep in mind that .US, which is the country code for the United States, has been in operation for 30 years, launching on February 15, 1985. .XYZ launched on June … [Read more...]