According to MediaPost.com "U.S. Bank has launched its most extensive brand-building campaign to date around the phrase, "The Power of Possible" including TV, radio and newspaper ads, as well as social media engagement and other digital pieces. The domain name ThePowerofPossible.com is owned by another big company StatOil.com, which is represented by CSC. "Statoil is an international energy … [Read more...]
Coke Unites Brands Under “Taste the Feeling” They Got Twitter Covered But Not The .Com
Coca-Cola announced today that it has launched "its biggest marketing campaign in a decade, uniting its four brands under one new tagline: "Taste the Feeling". "Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” "The soft drinks giant will ditch the different brand personalities across Red Coke, … [Read more...]
Com Laude published its 3rd Report “Gazetteer of Domain Names”
Corporate domain name brand protection company and registrar, Com Laude published its third Gazetteer of domain names, highlighting the key changes in another significant year for the industry. The 135 page report, covers all new generic Top Level Domain (gTLD) registries from .AAA to .ZUERICH as well as legacy gTLDs (.COM, .ORG, .NET, etc.) and all 300+ Country Code registries (.uk, .de, .fr, … [Read more...]
First .Auto Domain: Kain Automotive Switches From KainAutomotive.Com To Kain.Auto
Kain Automotive has changed their domain name from KainAutomotive.com to the new gTLD Kain.Auto becoming one of the first registrants of the new gTLD .auto. The domain name KainAutomotive.com is now being forwarded to the new gTLD Kain.Auto The domain name Kain.auto was created on November 3. According to their site Kain Automotive was Established in 2003 by "David Kain as a way to assist … [Read more...]
Blackstone’s B2R Holdings Rebrands As Lending.com
B2R Holdings, a portfolio company of a Blackstone Group (LPBX ) , announced today that B2R rebranded itself as Lending.com and said it hoped to extend $10 billion in loans over the next three years. According to Jason Hogg, the CEO of Lending.com, expects to help facilitate $10 billion in loans in the next three years. Lending.com was founded with funds managed by Blackstone Tactical … [Read more...]
Company Re-Brands From .Com To .XYZ Purchased For $5,700
A company which re-branded to a .Com in March, from a .Org, has purchased an .XYZ domain name from a domainer and re-branded to an .XYZ domain name. According to its site, "Engage, is a division of INHS, is one of the largest MEDITECH hosting partners in the United States. With 20 years of extensive MEDITECH experience, Engage provides a wide range of infrastructure solutions including … [Read more...]
Comcast Launches “Watchable” Video Service, Reported Paid “Six Figures” For Domain
Comcast has launched a new digital video platform to take on YouTube, Facebook and more with the brand name of Watchable. Comcast has secured the exact matching .com domain name to use for its newest video brand, with the stand alone website being at: Watchable.com The latest product, Watchable.com, is a free video service and focuses on videos from online services like Vice, BuzzFeed, … [Read more...]