Weeks ago Google came out and addressed the topic of expired domain names. On their blog "TheKeyword" they wrote: Expired domain abuse Occasionally, expired domains are purchased and repurposed with the primary intention of boosting search ranking of low-quality or unoriginal content. This can mislead users into thinking the new content is part of the older site, which may not be the case. … [Read more...]
The Internet is not loving Google’s Ai overviews
BBC.com published an interesting article on Google using AI overviews to impact search. Along with changes to their algorithm many small to mid sized content websites are feeling the pinch. One of the beneficiaries seems to be Reddit. From the article: SEMrush data shows that other user-generated sites such as Quora and Instagram saw similarly astronomical rises, and there were … [Read more...]
A glimpse into the most lucrative search queries on Google
The Google vs U.S. antitrust trial is bringing out tidbits of information that most did not know before. Testimony in the trial revealed that Google spent a total of $26.3 billion in 2021 to be the default search engine in multiple browsers, phones, and platforms.It also gave a tiny glimpse into the value of certain search queries. Now this is only one snapshot for one week of data that came out … [Read more...]
Google – 2020 the year in search
Google released a video for the year in search 2020. The word of the year was "Why" it was asked more than ever in 2020. Top 5 Searches in the U.S. Overall Top Searches Election resultsCoronavirusKobe BryantCoronavirus updateCoronavirus symptoms Matt Southern took a deep dive and his article is worth reading over at Search Engine Journal. … [Read more...]
Google update was a bug
It's Google Wednesday! I am kidding of course but here is our second Google story today. A couple days ago there was a lot of reactions to what was seen as a major update for Google search. It got a lot of people flustered and wondering what was happening with their websites position in the serp. Barry Schwartz over at Search Engine Roundtable wrote about one of the biggest updates he had … [Read more...]
“there’s still a significant opportunity for providers of websites”
Greg Sterling wrote a piece on SearchEngineLand.com that dealt with small businesses, VC and websites. Greg starts off his article discussing that over the last few years SEO's have taken the approach that Google My Business, Facebook and Yelp have made the small business website unnecessary. GMB now is so widely used and so complete, that consumers never need to visit the underlying small … [Read more...]
Most expensive keywords in 2019 and other keyword data
SpyFu updated their keyword top lists a couple weeks ago so the data is fresh. You can get keyword data on things like: Keywords with Highest Cost Per Click (CPC)Keywords with the Most ClicksMost Expensive Keywords Keywords with the Most Clicks RankTermClicks/Day 1 home depot 8.35M 2 … [Read more...]