Jamie Zoch uncovered the acquisition of Max.com as HBO Max will be rebranding to just Max. Escapist Magazine poked fun at the rebranding considering it hilarious. From the article: On one hand, okay, it does actually make sense for a streaming service to want to be its own distinct brand and not be tied to any one thing. CBS All Access rebranding as Paramount+ is a decent example of that. On … [Read more...]
GetRoman.com or Ro.co?
I have written about Roman before, the digital health clinic for men. For years they have been advertising on television using GetRoman.com, they do own Roman.co but it forwarded to GetRoman.com. Roman.com is a developed website with the company running it in business since 1963. As far back as 2018 they rebranded as Ro. But I have watched plenty of commercials since 2018 where they were … [Read more...]
In a head scratching rebrand Super.com will now be SuperGG.com
Usually the dream is to acquire the ultra premium one word dot com. So many companies have to wait years to do away with a prefix or suffix. But the folks at Super.com are going the other way. They own the name that is truly super - duper. But instead are adding GG to their name. They write on their website: Today we are empowered by new owners and choose to change our name, putting a … [Read more...]
Intrado Digital Media rebrands to Notified
Intrado Digital Media is rebranding to Notified. The company is a cloud based solution for both pr firms and investor relations firms. They are now operating on Notified.com The domain name was registered in 1998. Notified.com looks to have been acquired from a Swedish firm, NSO Group AB. From the release: ISLANDIA, N.Y., Sept. 27, 2021 (GLOBE NEWSWIRE) -- Intrado … [Read more...]
ICON Health & Fitness rebrands to iFIT
ICON Health & Fitness put out a release that they have rebranded to iFIT and they have owned the domain name ifit.com for many years. They operated at ICONFitness.com but now it looks like the new corporate website will be ifit.com. From the release: ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its … [Read more...]
Privacy.com rebranding to Lithic
Privacy.com is rebranding. The new name will be Lithic. The company was founded in 2014, the company’s focus was to let anyone generate virtual and disposable payment card numbers for free. TechCrunch details the rebranding and highlights the latest capital raise: As part of its new strategy, Privacy.com announced today that it has changed its name to Lithic and raised $43 million in Series … [Read more...]
Dial Source rebrands and moves from a .com to a .io
DialSource.com is rebranding to Conquer.io. The move from a .com to a .io will send some screaming from the rafters. In 2019 Agentology.com rebranded to Verse.io. Conquer published a lengthy blog post on the change. It's important to note they are not an underfunded or no funded startup that always seem to move to a .com once they get funding. They made mention they closed Series B last … [Read more...]