Well its finally a done deal. After turning down $44 Billion from Microsoft last year for their company and after reportedly turning down Billions from Microsoft for just its search business, Yahoo finally made a deal with Microsoft for control of its search business. The final price: Zero. Not a dime upfront, nor a dime guaranteed. Certainly not the "boatloads of money" CEO Carol … [Read more...]
New Study: Bing.com Ads More Likely To Clicked Than Google Ads
A study by the search advertising network Chitika , says that people who land on sites from organic search results are 55% more likely to click on an ad from Bing.com than on Google. Analyzing click-through rates from 32 million ad impressions across a network of more than 50,000 sites during seven days in July, Chitika found that Bing users clicked on ads 1.5% on average, compared with 0.97 … [Read more...]
Ad Age: Yahoo To Send Its Traffic To Bing.com
According to AdvertisingAge.com, Yahoo is on the verge of a deal that would make Microsoft's Bing.com, its search provider. Yes according to the story, Yahoo would send its traffic to Bing.com and the story goes on to say the deal is likely to be announced this week. However, unlike the reports of last week, the deal is to be based on just a revenue share, not on an upfront or guaranteed … [Read more...]
Google’s Sells Its 5% Share Of AOL & Loses Over $700 Million In The Process
Time Warner bought the 5% of AOL that Google owned for $283 million dollars. Its not a very good return for Google. Back in 2002 its purchased their 5% interest for $1 Billion dollars. Time Warner, plans to spin off AOL by the end of the year, into a separate public company, bought the stake from Google on July 8 according to filing with the U.S. Securities and Exchange Commission. The … [Read more...]
Yahoo Reports: Revenue Down 13%, Profit’s Up
Yahoo! reported revenues of $1,573 million for the quarter ended June 30, 2009, a decrease of 13% from the second quarter of 2008, after the close of the market today. Excluding the impact of currency rate fluctuations, revenues for the second quarter of 2009 would have declined 8% from the second quarter of 2008. Yahoo profit was $141.4 million, or 10 cents per … [Read more...]
Report: Microsoft & Yahoo Nearing A Deal
According to All Things Digital report late on Thursday, Microsoft and Yahoo are nearing a deal. According to the report, the two sides are "down to the short strokes" and a deal could come within a week, All Things Digital said. The report goes on to say that Microsoft will pay Yahoo several billion dollars upfront to take over its search advertising business and guarantee certain payments … [Read more...]
Google Beat Estimates But Growth Slows & Share Fall 4% AfterHours
Google reported earnings after the stock market closed and said its 2Q earnings rose more than expected by 19%. However the shares are down over 4% in after hour trading because, Google's Internet ad sales grew at their slowest rate ever during a 2Q, and much of the increased profit was due to cost cutting. For instance, the company trimmed its general and administrative expenses by 23 percent … [Read more...]