The 18 page Rimm-Kaufman Group Digital Marketing Report for the Third Quarter of 2012 is out and no wonder your PPC income is down. According to the report Google paid search spending growth decelerated to 18% Y/Y in Q3, down from 34% in Q2. Google paid click growth was 21%, including the traffic infusion from the Google Shopping transition. CPCs were 3% lower Y/Y in Q3, while ROI … [Read more...]
Godaddy.com Is Going To Make A Return Visit To The SuperBowl For A Reported $3.7-$3.8 Million
Godaddy.com is making a return visit to the Super Bowl. According to BusinessInsider.com, Godaddy.com has already committed $3.7-$3.8 Million dollars for a 30 second Super Bowl Spot. CBS says that 90% of it's inventory for the Super Bowl is already sold. Guess we will see if .Co makes a return as well. … [Read more...]
Directi’s Media.net Teams Up With Yahoo To Launch Yahoo! Bing Network Contextual Ads
Yahoo! (NASDAQ:YHOO) and Media.net announced today "a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net." "The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue." "Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! … [Read more...]
Apple: Is The Boom Period Over?
Although admitted not much to do with domain names, the domain industry is closely aligned with the overall tech sector and we could help but notice a few negative stories out this morning on Apple, a company which you typically can't find one negative story. Sales of the iPhone 5 came in at a disappointing 5 Million this weekend, 1 million higher than the iPhone 4s but well under expectations … [Read more...]
Domain Industry Veteran Scott Richter Joins Advisory Board Of CPX Interactive
Digital advertising company CPX Interactive today announced the formation of a corporate advisory board and named as one of the six members domain industry Veteran Scott Richter. "Scott Richter is CEO of Media Breakaway, LLC, a leader in online performance marketing, delivering full service, results-oriented solutions through the company’s divisions: Affiliate.com, TheParkingPlace.com and … [Read more...]
Twitter Rolls Out Design Enhancements To Profile Pages Including Header Images
According to a post on their Blog, Twitter.com today announced, "design enhancement to profile pages that will give all Twitter users a richer canvas to showcase themselves and drive stronger engagement across platforms." The new design allows users to customize their profile pages with header photos that will be visible on twitter.com and, for the first time, on iPad, iPhone and Android. … [Read more...]
The NFL Hires The Star of The .XXX Commericals To Do NFL Spots: Gavin McInnes
The face of all the .XXX television commercials, Gavin McInnes is now appearing in commercials for the NFL. Click here to see a couple of the commercials Gavin did for .XXX Gavin is now appearing on spots on the National Football League owned NFL Network which is kind of nice to see as the NFL has been called by some as the No Fun League. Enjoy the 1st Sunday of NFL season … [Read more...]