A story in Mashable today tells the tale that Apple was considering many other domain names for the iPhone, including calling it the Mobi. The article former Apple head of advertising Ken Segall, Apple considered the names TriPod, Mobi and TelePod — among others." " Mobi is a simple play on the word "mobile"." said Mr. Segall How valuable would .Mobi domains have been if the iPhone was … [Read more...]
HOSTING.com Rebrands By Dropping The .Com
In what I consider to be another head scratcher, Hosting.com has dropped the .com from its brand and re-branded to just HOSTING. According a press release posted on the companies website, ""HOSTING, formally Hosting.com, a leading provider of enterprise-class, managed cloud hosting services, announced its new company name, new logo, and new branding that reinforce its commitment to midsized … [Read more...]
Godaddy.com Commercial Is Last On The USA Today’s Ad Meter, But Might Have Won The Night
USA Today published the results of its Super Bowl Ad Meter which tracks which ads that aired during the Super Bowl voters liked the most and disliked the most. On the bottom of the list sits the Godaddy.com commercial featuring model Bar Refeali making out with a "nerd". However based on the online and offline buzz the commercial generated, it might well be the most successful commercial of … [Read more...]
Forbes: “Directed Browsing And The Death Of The URL”
Forbes.com published a story yesterday entitled "Directed Browsing And The Death Of The URL" The story chats about the increase use of social networks, apps and search engines which are increasingly taking away the desire for people to use their browser to navigation across the internet: "One area of the Internet that I think is suffering in the current climate of social media, targeted … [Read more...]
Marchex Study Rips Mobile Display Ads: They Cost Too Much & Results Are Poor
Marchex (MCHX) release an in-depth study entitled: The Downside of Mobile Display Advertising; How Performance Advertiser Lose Big On Banners" "This study, investigates the effectiveness of mobile display advertising at generating high quality customer leads and found that "advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on … [Read more...]
Google Offers New US Advertisers On AdWords Express Free Ads In January Equal To What You Spend In December
According to a blog post by Google issued today, they are offering new customers for its AdWords Express service free advertising in January in the same about you buy in December Here is the announcement" "To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for … [Read more...]
Go Daddy Picks Ad Agency To Produce Super Bowl Ad: 1st Time Since 2005
"For the first time since its controversial 2005 debut, Go Daddy is producing its new Super Bowl commercials with the help of an ad agency. Go Daddy officially signed the New York Office of Deutsch Inc. as its agency-of-record this week. Now, Deutsch NY is working to produce two thirty-second spots for the world's largest Web hosting provider's 2013 Super Bowl campaign. The challenge is to … [Read more...]