World Trademark Review (WTR) officially launched its blogs today. "The WTR is now the only dedicated trademark publication in the world." ""For eight years WTR has covered the most important trademark stories of the day, and has broken some of the most significant trademark stories of recent times, from exclusive analysis of the ECJ's recent decision in the Google keywords case to news of … [Read more...]
Report: Apple To Reveal Next “Big Thing”: iAd (No It Doesn’t Own The Domain)
According to Online Media Daily, Apple is preparing to announce its "next big thing", a new personalized, mobile advertising system that could well be called the "iAd" The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple chief Steve Jobs. It is believed the mobile ad platform has … [Read more...]
I’m A Guru?: Wait Until You See Who Owns The Newest Blog Aggregator Gurus.com
I just literally stumbled across a new blog aggregation service called Gurus.com which is covering the domain industry along with blogs of some other industries. The site is using the Slogan; "one site, all the gurus" Of course most of you are familiar with Domaining.com and NameBee.com which have been serving the domain community quite well as blog aggregators. Gurus.com is categorizing … [Read more...]
Many Domain Companies Attending A Non-Domain Show This Week: Parallels Summitt
Many in the domain community think that companies in the space do not try to reach out to "End Users" or non-domain tech companies enough. However this week several company's from the domain space are attending the Parallels Summit here in South Beach. Speaking at the conference include companies in the domain space including: Demand Media/Enom co-founder Shawn Colo. Sedo.com, Mark … [Read more...]
New Report: Fortune 500 Companies Suck At SEO & Keyword Buying Too
Domainers traditionally complain about the lack of interest and knowledge of Fortune 500 companies in domain names. According to a new report released today, "The Conductor Research Q4/2009 Fortune 500 Report" Fortune 500 companies also "fail at search engine optimization, many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million a day on … [Read more...]
Godaddy’s Ads Bomb According To USA TODAY Ad Meter
As you all know Godaddy.com ran 2 ads during the SuperBowl. According to USA Today's Ad Meter which tracks viewers opinions of all the ads on the big game, Godaddy's commercial's fumbled the ball. Out of the 63 commercials USA Today tracks, the Godaddy.com ad featuring Danica Patrick getting a message, ranked 63rd while its other commercial ranked 60th Ouch Compare that to Google's … [Read more...]
GMC May Stop All TV Ads In Favor Of Viral Marketing & Smart Phone Ads
According to Autonews.com, GMC says it could drop TV commercials altogether in favor of Viral marketing. The article quotes Steve Rosenblum, Buick-GMC's director of advertising and promotions, as says GMC needs new types of advertising for young shoppers saying it would target a new audience, people 35 or younger which may mean no TV commercials. ""Instead, Rosenblum's team has developed a … [Read more...]