eMarketer released a report today that estimates desktop advertising to drop by $1.4 billion while mobile search will increase over 82 % in 2014. Of course Google has been talking about this in their earnings reports for the last couple years. This is certainly not great news for domain investors who park their domains, as mobile clicks pay less than desktop clicks. It stands to reason that … [Read more...]
Google Scrapping Banner Ad Experiment
Harrison Weber is reporting on Venture Beat and Ginn Marvin is reporting on Marketing Land, that Google is going to scrap its banner ad experiment. Google started showing banner ads last October which sparked many to become upset as Google had long promised not to show banner ads in search results. From the article: VentureBeat can confirm that banner ads for original partner companies, … [Read more...]
Big Changes Coming To Google Search Results
Jayson DeMers wrote a very detailed and well thought out post about Google and coming changes in search. In the article DeMers discusses that search will change to accomodate a more mobile world, that SEO professionals will have to adapt and change as well. All things search must evolve. DeMers goes on to discuss that there will be more color and more information, targeted data to get users … [Read more...]
It’s Official: Google Is Giving Away Free Domain Names
Since the ICANN Big Reveal where we learned that Google applied for over 100 new gTLD extension we have been chatting about whether Google would giving away free domains. Well we didn't have to wait long to find out. Google is offering 5,000 new gTLD's in its first live new gTLD which is an IDN, .みんな Domainincite.com broke the news that Google is offering a free domain name to the first … [Read more...]
Google Starting To Show Full Restaurant Menu in Search Results
Another potential risk with very specific niche gtlds is that something can come along and change the game. Something that has nothing to do with domain names can still come along and affect the niche extension. The Apple iPhone and its .com button along with how smartphones easily rendered a website on a phone was a big hit to .mobi. The .menu extension has already been delegated and four … [Read more...]
Moving A Penalized Website To A New Domain May Not Remove Your Google Penalty
Barry Schwartz wrote a piece on Search Engine Roundtable about Google penalties following to a new website. So we know that if you have a penalty on your site and you move your site to a new domain and redirect the URLs to that new domain, the penalty will flow because of the redirects. That is known. What I did not know is that if you took your site and moved it to a new domain but did not … [Read more...]
Could Watson Change Search As We Know It ?
Daniel Newman wrote a piece on Millenial CEO that took a look at Watson, the super computer from IBM. Newman explores the possibility if Watson could change the search landscape. Just Google It…Everyone Else Does Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to … [Read more...]