Barry Schwartz on SERoundtable.com put up a quick blurb about a comment from Google's John Mueller. Mueller was apparently responding to a Google Webmaster help question on whether the user needed the keyword in their domain. You don't need your keywords in your domain name. Websites without them in there rank just fine. Instead of focusing on that specific keyword, I'd recommend spending the … [Read more...]
eBay: Search Ads Have No Measurable Benefit
eBay study warns search ads have 'no measurable benefit The Guardian did a story on the efficacy of paid search based on a study conducted by eBay From the article: Customers are just as likely to click on natural search results as paid ads, a US study has found, raising questions about the efficacy of the multi-billion dollar search advertising market. The researchers found that most … [Read more...]
Counterfeiters Using Google Adwords is a Big Problem
Randy Pickard made a guest post on Search Engine Land that took a look at all the counterfeiters buying ads on Google that trick consumers into buying knock off goods. The article looked at a few categories, one being prom dresses. From the article: Among the websites buying AdWords sponsored ads for [prom dress] related terms, approximately half of these websites are filled with … [Read more...]
Yahoo Set To Launch Their Answer To You Tube
AdAge did an article on the launch of the Yahoo answer to You Tube. One of the selling points to publishers seems to be a revenue split higher than what Google offers You Tube publishers. Exclusivity will also not be required so content creators can be utilizing both sites. One point of contention centered on content ownership. In contracts presented to creators, Yahoo stipulated that Yahoo would … [Read more...]
Scroogle.org Closes at $17,100 on Go Daddy Auctions, 2 Years After Website Closed
Scroogle.org closed today on Go Daddy Auctions at $17,100. The site and its owner Daniel Brandt had not seen eye to eye with the search engine giant. He closed the site in 2012 due to Google throttling the site and ddos attacks. The site had a lot of press back in the day. It will be interesting to see who bought the domain. Tech Republic covered the site back in 2011 with the headline, … [Read more...]
How one Google Algorithm Change Can Damage A Business
There was an article over at Motley Fool yesterday by Adam Levy that took a look at how one Google algorithm changed can ruin a business. The article discussed the recent Panda change and the effect on RetailMeNot. From the article: Last week, shares of RetailMeNot (NASDAQ: SALE ) slid over 20% over the course of two days after a report from SearchMetrics found that the website's visibility … [Read more...]
RetailMeNot Sees it Stock Get Whacked By Google Algorithm Update
RetailMeNot is see its stock get hit hard by the recent Google algorithm change. Barry Schwartz wrote on Search Engine Land: On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both … [Read more...]