Google has released a couple pieces of data over the last two days that are worth reviewing for those who use the Google Adwords product. Google released a white paper to try to dispel some myths when it comes to the subject of quality score. As Ginny Marvin pointed out on Search Engine Land, There has always been a healthy amount of debate over the importance of Quality Score as an indicator … [Read more...]
InfoWorld: “Privacy concerns loom over ‘new’ Google domain registration service”
InfoWorld has concerns about Google and their new domain registration service. Google's invitation-only Domains name registration service works a lot like the old one but raises new questions about privacy and ad scraping The big unanswered question: What about privacy of data stored on the domain? If Google is your registrar, can Google reach in and finger all of the data associated with … [Read more...]
TechCrunch Covers The New Google Domains Registrar & Google Talks About New gTLD’s
TechCrunch.com just covered the new Google Domains name registrar. The only surprise for TechCrunch is that its taken Google so long to get into the business: "The move makes enough sense that it’s actually kind if surprising that it’s taken Google this long. " "While domains aren’t generally considered a massive-margin business, they’ve always seemed like a glaring omission in Google's … [Read more...]
Canadian Court Rules Google Must Remove Websites Worldwide
We wrote previously about a ruling by the European Union with regards to the "right to be forgotten". Now a Canadian court has ordered Google to remove sites worldwide. Amy Gesenhues covered the story on Search Engine Land, from the article: On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites … [Read more...]
Google Basically Shutting Down Adwords On Adult Starting Later This Month
Xbiz.com is reporting that Google has sent out letters to adult content marketers warning that they are greatly limiting their ability to advertise on Google AdWords. Starting later this month they are basically shutting down Adwords advertising for adult sites. “Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, … [Read more...]
Ad Impersonation Is The New Click Fraud
Lori Weiman wrote an interesting piece on Search Engine Land a few hours ago, the article focused on a different type of click fraud. PPC Ad impersonation occurs when an impostor advertiser takes a well known website address, and uses it as the display URL of their own advertisement. From the article: When you first hear about PPC fraud rings, you tend to think of click fraud where an … [Read more...]
Google Looking To Create Satellite Network
Tim Beyers at Motley Fool wrote a piece on Google looking to blanket the entire world with some form of broadband. The company is looking to spend upwards of $3billion to develop and launch Google satellites in orbit. From the article: According to The Wall Street Journal, Google CEO Larry Page is authorizing between $1 billion and $3 billion for developing and launching 180 small Google … [Read more...]