PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. Their methodology is something I liked, they mentioned: 👉 EXAMPLE: We found an article from HubSpot claiming that "Houston Maritime Attorney" had a CPC of $1,090 USD. However, after checking ourselves direct at the source (Google Ads) we found the true CPC to be $60 … [Read more...]
Study shows you might not want to use Google’s AI when it comes to finance
Maybe don't ask AI questions when it comes to your finances. Matt G. Southern posted over at SearchEngineJournal.com about a study by The College Investor. Out of 100 personal finance searches, 43% had misleading or incorrect information. I have noticed this myself, I was not asking AI overview a question but it showed up on top of a search query. I was like that's not right, and it's not a … [Read more...]
Google might actually get broken up but it could take years
Search Engine Roundtable published a very detailed article on the news that the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. The author mentioned that Google will obviously appeal the decision, which will have this stuck in courts for years. A break up is probably the most strict outcomes of this ruling that … [Read more...]
Google calls for halting use of WHOIS for TLS domain verifications
ArsTechnica.com reported that Google wants to stop using of WHOIS for TLS domain verifications. From the article: Certificate authorities and browser makers are planning to end the use of WHOIS data verifying domain ownership following a report that demonstrated how threat actors could abuse the process to obtain fraudulently issued TLS certificates. TLS certificates are the cryptographic … [Read more...]
Google loses antitrust case related to online search
Google has lost a major antitrust case that centered around search. They of course will appeal this decision but it's certainly an eye opener to see just how much they paid Apple to be the default search on all their platforms. In a time where publishers have watched their adsense revenue shrink, there was plenty of money going round and round. According to TechCrunch Google spent $26 billion … [Read more...]
Google gives some insights on using Google Trends
A lot of domain investors use Google Trends as a way to help research or validate their research on prospective purchases and hand registrations. Google recently released a video that is worth watching. In addition Roger Montti over at Search Engine Journal did a good breakdown on the data and what is most valuable. Roger writes: in my opinion one of the most useful offerings is the … [Read more...]
Google adds Expired Domains Abuse to their report spam tools
Weeks ago Google came out and addressed the topic of expired domain names. On their blog "TheKeyword" they wrote: Expired domain abuse Occasionally, expired domains are purchased and repurposed with the primary intention of boosting search ranking of low-quality or unoriginal content. This can mislead users into thinking the new content is part of the older site, which may not be the case. … [Read more...]