Twitter and Facebook are becoming go to sources for news An article published today on Marketing Land looked at a recent survey that showed Facebook and Twitter gaining credibility when it comes to getting news. I would say the one cautionary note about all this is the millions of spoof accounts out there, or sites that say they are parody and users still overlook that disclaimer, and treat … [Read more...]
Facebook is Opposed to Designbook getting trademark
Facebook opposes trademark of start up Designbook WPTZ is reporting that Facebook wants to block the trademark of Vermont based Designbook, Facebook seems to think they are the only one's entitled to use the word book. From the article: Designbook is a nearly year-old online community that connects startup businesses with investors and collaborators. In its quest to protect the name, to … [Read more...]
Facebook Warns Page Owners Their Number of Likes May Drop on March 12
Venture Beat post an article that Facebook will be removing inactive accounts from a Facebook pages' like stats and that page owners will see a dip in the number of likes on their page. From the article: In a blog post this morning, Facebook said, “To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily … [Read more...]
Facebook Reveals Relevance Scores To Improve Ad Quality
Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by that keyword. Having a high Quality Score means that our systems think your ad … [Read more...]
Indian Banks Offering A Service to Transfer Money Through Facebook
Rediff.com published an article on using Facebook as a way to transfer money, kind of the way we currently use Paypal. The service is currently being provided by two Indian banks, Kotak Mahindra and ICICI. The article makes clear this is for tech savvy participants and is secure as using an ATM. Transfer is instant and the funds can be used right away. From the article: Fund transfer through … [Read more...]
Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space
Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. … [Read more...]
Captain Kirk is not high on the new Celebrity only Facebook App
William Shatner of Star Trek and Priceline fame, is a big social media user, Shatner runs a popular blog on Tumblr and is active in a lot of places. He recently put together a review of the new Facebook Mentions app, our readers probably have not been able to use this app because it is reserved for celebrities and other high-profile members. The IB Times did an article about the new app and … [Read more...]