Baby Boomers might not be thrilled with the term "Ok boomer" but registrars and registries sure are. Aja Romano @ajaromano writes on VOX.com "The earliest mentions of OK boomer can be traced as far back as 2015 on 4chan, where the phrase was used as an insult by the forum’s anonymous users, aimed at other anons who seemed out of touch. But the phrase really took off this year on TikTok, … [Read more...]
LittleBean.com rebrands to LittleChickpea.com
LittleBean.com A Portland Vegan Ice Cream Company has to rebrand to LittleChickpea.com because Gerber (a Nestle company) has a trademark for Lil' Beanies. This is a discontinued product line. Willamette Week covered the story. From the story: "Our lawyers reached out to theirs and they said they had discontinued the line and had no intention of doing anything with it," Camden says. So … [Read more...]
“Having the premium domain Headlights.com is the modern-day equivalent of opening a storefront on 5th Avenue”
HeadlightsDepot.com put out a press release announcing they acquired Headlights.com and are pretty excited about it. They note they made numerous attempts to get the domain going back to 2010. Registered since 1998, the domain looked to be owned by Vertical Axis, parked at Uniregistry. Here is the full release: POMPANO BEACH, Fla., Nov. 20, 2019 /PRNewswire/ -- HeadlightsDepot is proud … [Read more...]
LeBron James should have at least went for TacoTuesday.com
Back in September LeBron James had his trademark request for "Taco Tuesday" denied. ESPN reported that the U.S. Patent and Trademark Office refused the application filed by James' company LBJ Trademarks, explaining that "Taco Tuesday" is "a commonplace term." In my opinion he should have at least secured the TacoTuesday.com domain name. TacoTuesday.com has now changed hands. The OC … [Read more...]
Domain name change and rebrand causes one company to lose 80% of their organic search traffic
Not every rebrand and domain change goes as planned. In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees. Patricio Robles wrote a piece on Econsultancy that delves into the rebrand and what might have gone wrong. The article is an especially good read for anyone who is thinking of a domain name change and redesign of their website … [Read more...]
Playbuzz rebrands to Ex.co
Another startup moving from .com to .co Following in the footsteps of Supply.co, Playbuzz a company that helps publishers add tools to their articles like polls is rebranding to EX.co. TechCrunch reported: Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue … [Read more...]
Would you like to charge a domain inquiry fee?
Would you like people to pay to make an offer on your name? Would you like to pay to make an offer on someone else's domain name? I read a tweet from George Kirikos about low ballers (someone offered him $500 for Orderly.com) George wrote: What sucks is the time wasters trying to buy domains at 1% of the floor price, spamming their lowball offers. I think Webmagic has it right, charging … [Read more...]