B-Social has secured £7.8m in funding and is now dropping the hyphen and getting a short new name. The company that is building a social bank is rebranding to Kroo.com. The domain was registered in 1996 and was purchased on NameJet for $2,555 in 2016. According to BusinessCloud.co.uk B-social has over 8,500 customers who have spent more than £1m with their B-Social cards and have shared … [Read more...]
Moving from a .com to a .us
You don't see this everyday a domain change from a .com to a .us. Sipree.com changed their name to DigitalPay which is a solid brand name for what they do. The .com is sitting parked on a GoDaddy lander registered since 1999. The .co is at DAN.com with $15,000 buy it now. Press release: San Francisco, Ca. Sipree, a leader in facilitating business payments to consumers, announced today it … [Read more...]
Rebranding trends for 2020
Forbes published an article on the trends surrounding rebranding. Looking back at 2019 and forward to 2020. Those who own and trade short names especially .com will be happy with the continuation of even established companies to want to get shorter. From the article: Shorter Still Established companies will likely continue the effort to shorten their multi-word names to create that same … [Read more...]
Domain name change and rebrand causes one company to lose 80% of their organic search traffic
Not every rebrand and domain change goes as planned. In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees. Patricio Robles wrote a piece on Econsultancy that delves into the rebrand and what might have gone wrong. The article is an especially good read for anyone who is thinking of a domain name change and redesign of their website … [Read more...]
When your brand is a misspell of a misspell things can get confusing
So I was watching tv the other day and saw a commercial for a company called Blooom. I was like wait three o's? Now of course the add an extra letter, misspell has been en vogue over the last 8 years. Fiverr.com probably the most famous example, then BrandBucket started accepting a lot of misspelled names. In their December newsletter BrandBucket listed misspells as 6% of all keyword related … [Read more...]
Apple Does It Again: Names It’s New HQ “Apple Park” Doesn’t Own ApplePark.com (or the .net or .org)
In a Press Release today, Apple announced that its new Headquarters will be named Apple Park. The new 175-acre HQ will have 12,000 employees in a ring-shaped, 2.8 million-square-foot main building which is clad entirely in the world’s largest panels of curved glass. Apple also announced the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to … [Read more...]
Forget Naming Companies – One Teen Is Getting Paid to Name Babies
There was a really cool story on BBC.co.uk that was sent to me by Adam Yamada from Yamada Media. Domain investors and branding firms spend most of their time selling names or creating names for business, but there is a 16 year old Brit that is making money naming babies. Beau Jessup is a 16 year old from Gloucestershire who created a website called Special Name, the service helps give … [Read more...]