Christopher Heine wrote a piece on Ad Week about the increasing ad campaigns on anonymous app platforms. The article looks at some of the big brands that are advertising on Whisper and Secret. As more and more people access at least apart of their daily online experience through mobile, brands are going to want to be on there. All the talk about new gtlds vs .com etc... This is where people … [Read more...]
Captain Kirk is not high on the new Celebrity only Facebook App
William Shatner of Star Trek and Priceline fame, is a big social media user, Shatner runs a popular blog on Tumblr and is active in a lot of places. He recently put together a review of the new Facebook Mentions app, our readers probably have not been able to use this app because it is reserved for celebrities and other high-profile members. The IB Times did an article about the new app and … [Read more...]
King.com opens to Stock Crush Saga – Dropping 16% on First Day of Trading
King.com the maker of Candy Crush Saga could have titled their first day of trading as Stock Crush Saga. The stock had a very poor performance on its first day of trading. Perhaps people were looking at King and thinking it was going to be another Zynga, wildly popular before the IPO but as soon as it went public it could not make any gains in the public market. Zynga had Farmville and King has … [Read more...]