On Jan. 31 Buy.com is changing its name to Rakuten.com No its not April's fools day. In May 2010 a Japanese company Rakuten bought Buy.com for $250 million. Now that company is going to rebrand Buy.com as Rakuten.com Shopping. If you go to Buy.com today you will see the name "Rakuten" right above Buy.com The Buy.com URL will remain, but consumers who go to the site … [Read more...]
Marchex Study Rips Mobile Display Ads: They Cost Too Much & Results Are Poor
Marchex (MCHX) release an in-depth study entitled: The Downside of Mobile Display Advertising; How Performance Advertiser Lose Big On Banners" "This study, investigates the effectiveness of mobile display advertising at generating high quality customer leads and found that "advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on … [Read more...]