RKG, a leading full-service digital marketing agency, released its Digital Marketing Report (full report .pdf) covering the second quarter of 2013 today. Across its client base, which includes over 40 of the top 500 online retailers, RKG found that Google search spending grew nearly 18% year over year as average cost per click rose 10%. Although smartphone traffic continues to be a net drag … [Read more...]
Afternic.com Sales Total $975K: Led By TribalWars.com For $34,910
Afternic’s just posted its reportable weekly domain sales for the week of 4/1/13 – 4/7/13. Total domain sales for the week, including confidential sales and sales under $1000, summed to $ 973,532. .com … [Read more...]
Google Rolls Out Enhanced Campaigns For AdWords
According to a blog post Google is as of "Today we’re upgrading AdWords, by rolling out enhanced campaigns". This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world". Why enhanced campaigns? "People are constantly connected and moving from one device to another to communicate, shop and stay entertained." "In fact, a recent study … [Read more...]
According to Tivo, Godaddy’s Ad Was A Big Winner
According to TechCrunch.com, citing data from Tivo, Godaddy.com Ad was one of the top 10 most "engaging" ads. The data based on "second-by-second audience measurement data from over 30,000 anonymous households using TiVo, TiVo’s Research and Analytics arm narrowed down the top ten most engaging ads of the big game". "This is measured by how many users were watching at “play” speed, as well … [Read more...]
Godaddy.com Commercial Is Last On The USA Today’s Ad Meter, But Might Have Won The Night
USA Today published the results of its Super Bowl Ad Meter which tracks which ads that aired during the Super Bowl voters liked the most and disliked the most. On the bottom of the list sits the Godaddy.com commercial featuring model Bar Refeali making out with a "nerd". However based on the online and offline buzz the commercial generated, it might well be the most successful commercial of … [Read more...]
Search.XXX Ad Program Launches March 31, Current Holders Get Credit
The Search.XXX Ad Program is scheduled to launch by March 31, 2013. Search.XXX launched last year as a search engine for .XXX sites but it looks like ICM, company that is the registry of .XXX, is gearing up to sell ads on its network. According to an email we got today, current .XXX domain holders are going to get credit towards the program. The credit seems to be based on the number of … [Read more...]
Flippa.com Launches “Very First Affiliate Program”
Flippa.com just announced it was launching its "very first affiliate program" Here are the details: Flippa.com Will pay 30% of the combined listing and upgrade fee for new listings created via the affiliate link Interested affiliates can sign up via ShareASale.com Limited of one payout per user per affiliate I asked specifically what this meant and what I was told is that "The … [Read more...]