Google released its Better Ads Report 2015 and Mike O'Brien at Clickz.com brokedown the report. It seems that Google blocked 780 million bad ads in 2015. From ClickZ: Some of the main perpetrators include: More than 12.5 million pharmaceutical ads violating Google’s healthcare policy, which doesn’t allow misleading claims or products that haven’t been approved. Scammers – more than … [Read more...]
Report: Ad Fraud to cost advertisers $7.2 Billion in 2016
Mike O'Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. The report breaks things down by media buys and what percentage are bots. The article goes on to look at ways advertisers can fight ad fraud. From the … [Read more...]
Digital media is on track to overtake television
Barron's took a look at advertising for 2016, while 2016 is projected to be stronger than 2015 it could come in below initial expectations. Traditional ad sales are continuing to move lower and digital may be off slightly. From the article: Still, digital media is on track to overtake television as the No. 1 media category for the first time, reaching $68 billion in advertising revenue in … [Read more...]
U.K. advertisers Looking for a Universal definition for Ad Fraud
With a recent study by Integral Ad Science, claiming bot traffic cost advertisers as much as £277m a year in the UK alone, with 12.2 per cent of all ad impressions there found to be fraudulent between April and June. Advertisers are looking to establish a common definition as to what constitutes ad fraud. TheDrum.com reported: Efforts are being led by blue-chip brands including Nationwide, … [Read more...]
Mobile Advertising Prospects Take A Hit – Adblocking is coming to the iPhone with iOS 9
Mobile Advertising has been a hot topic for the last couple years, back in April there was an article by Business Insider titled, "Mobile is growing faster than all other ad formats." From the article: Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" … [Read more...]
A Second German Court Rules AdBlock Software is not illegal
In April we wrote about a German court upholding the rights to block ads, now a second German court has come out and ruled the same way. German publishers seem to be up in arms and have promised to appeal these rulings. Venture Beat wrote: One month after a German court ruled online ad-blocking technology is perfectly fine, a second legal challenge has now arrived at the exact same … [Read more...]
German Court Rules in Favor of AdBlock Plus
A German Court has determined AdBlock Plus is not illegal. AdBlock Plus - which is owned by the Cologne-based firm Eyeo - faces three separate but related cases involving the media groups, ProSiebenSat.1, RTL Interactive and Axel Springer. The publishers plan to appeal the ruling. AdBlock Plus does allow for publishers to get their ads white listed if they meet certain requirements. Some have … [Read more...]