Project-Disco put together a good picture of how ad dollars are spent all around the spectrum. Digital edged out television 41% to 35%. From the article: By using data from the Internet Advertising Bureau [1], [2], the Association of National Advertisers, and market research and intelligence provider MAGNA Global, the graphic below illustrates where digital advertising fits into the broader … [Read more...]
Google cracking down on rehab related ads
Google is cracking down on those advertising rehab centers, Google is actually doing something here that will hit their bottom line. These clicks are usually big bucks, Google is foregoing a decent chunk of cash by not allowing these ads on their search engine. The Verge broke the news on the disappearance of these "rehab" ads. They had previously written an article about shady rehab centers … [Read more...]
Most expensive keywords in AdWords for 2017
A couple months back WordStream released their most expensive keywords in AdWords for 2017. The first thing I noticed was prices were down, I have written many posts on these expensive keywords. We usually see things that are $200 - $300 a click. Now to be fair that wasn't data gathered by WordStream. The 2016 post I wrote looked at data from EmpiricalProof and SemRush. Take a look you will see … [Read more...]
A surprising number of users can’t recognize Paid Ads in Google Search
Graham Charlton published an article on how many users can't recognize a PPC ad in Google search. Now I remembered reading another article a few months back which Charlton referenced in his latest article. The latest findings show 55% of respondents did not know the difference between paid listings and organic listings. Check out the entire article on Clickz.com for a detailed breakdown by … [Read more...]
How will Google Banning Payday Loan Ads affect Domain Owners ?
Google dealt a blow to Payday lenders and domain investors who have invested in payday loan type domains. A few years back I knew some people getting big parking clicks with Payday loan domain names. From a parking or developed site monetized by AdWords, it is a negative, but since the industry is still in business it could mean owning the very best names in the niche have gone up in value. The … [Read more...]
77 of the 100 Most Expensive U.K. Keywords are Gambling Related
Chris Lake wrote an article on Clickz that looked at the most expensive keywords for the U.K. After looking at the data it is clear that Google would love to see online gambling legal in the U.S. SEMRush compiled data for Lake and showed 77 of the 100 most expensive keywords are gambling related. The report noted 3 of the top 25 are typos of Roulette. … [Read more...]
60% of all Mobile Banner Ad Clicks Are Accidents
Ben Frederick, published a piece on Media post that looked at mobile advertising and how the majority of clicks on an ad are an accident. I know that sometimes when I come across a site on my iPhone when I click an (X) to close, it still goes through and takes me to the advertiser's website. Mobile location firm Retale conducted the survey that showed among other things: After accidentally … [Read more...]