Google is going to be banning ads on a whole host of categories that deal with government documents and other services. Mark Irvine at Wordstream reported that Google has long had a problem with those operating in a so-called grey area. They do not like people making money charging for a service that is otherwise free. Personally I had a document I needed to get and the government website I … [Read more...]
The best paying Adsense niches for 2020
Elizaveta Shutova wrote a piece on SEMRush.com about the best AdSense niches for 2020. It's a very long and thorough article that breaks down by different regions as well as niches. For those still parking names the article might help with some keyword tweaks and for those acquiring names in these niches the data will prove handy. From the article: The Best AdSense Niches in the … [Read more...]
Mobile ad spending will surpass desktop by 2022
Desktop currently outpaces mobile advertising by a few percentage points. But Statista published a piece that by 2022 mobile will outpace desktop for the first time ever. According to Statista's Digital Market Outlook, mobile will account for 50 percent of ad spending by 2021 and finally surpass desktop in 2022. Earlier this year, the Interactive Advertising Bureau reported that internet … [Read more...]
Internet global ad spend to be at 52% by 2021
As 2019 winds down Zenith Media put together a look at the advertising landscape for 2021. Over half of the global ad spend will be on the Internet, with 27% being spent on television. Magazines will be half of newspaper spending at just 3%. https://www.statista.com/chart/19438/forecasted-ad-spending/ Sarah Feldman wrote on Statista.com, Zenith estimates that in 2019, global spending will … [Read more...]
U.S. digital advertising surpasses $100 billion for the first time ever
Digital advertising in the U.S. surpassed the $100 billion mark for the first time ever. This report comes from IAB, the Internet Advertising Revenue Report was Conducted by PricewaterhouseCoopers (PWC). Mobile took the lion's share of ad revenue for the third year in a row. Anthony Ha over at TechCrunch wrote: One of the recurring concerns about the digital ad industry is its dominance by … [Read more...]
Google gets fined €1.49 billion in Adsense antitrust case
Google has now got hit with their third huge fine from the EU, €1.49 billion, ($1.7 billion) this time around, which is the third highest fine they have had to pay. This was in regards to Adsense, Venture Beat wrote: In those previous filings, the EU noted that Google had originally required some sites, particularly bigger partners, to use AdSense exclusively if they wanted to use … [Read more...]
Digital advertising to grow 19% to $129.34 billion
If you invest in domain names one of the things you want to see remain vibrant is the online ad market. More money and more campaigns spent online creates more opportunities for domain sales. MediaPost published a look at 2019 for digital and traditional ad spending. Digital advertising will exceed traditional advertising in the U.S. this year, according to an eMarketer forecast -- growing 19% … [Read more...]