At the end of the year I was reading an article from Frank Palermo of CmsWire.com on whether AI powered search engines will disrupt traditional search? Frank wrote that AI is now changing the search game, most likely forever. But there remains a lot of work to do.

SearchEngineLand.com published an article today that Google’s share of global search fell below 90% for the first time in a decade.

From the article:

Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024.

The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to 89.34% in October; 89.99% in November; and 89.73% in December:

Of course Google is working on AI search as well and it might signal the loss of business for many affiliates and small businesses.