Roger Montti published a very interesting article tonight on Google and it’s Gemini Deep Research. The article is a real wake up call if you run a website and earn a living through ads and affiliate programs.

From the article:

Deep Research presents a report that features a summary and recommendations. If searching for a product it will summarize the pros and cons with enough data that a user won’t need to click a link to visit a site, they can just go directly to a retailer and purchase the product, thereby eliminating the possibility of a site visitor clicking an affiliate link from a review website and depriving that informational site of revenue.

It goes on to say:

According to an article by Marie Haynes on YouKnowAI, the thoroughness of the summary generated by Gemini Deep Research negates the need to visit a websites, thereby depriving the site of affiliate link revenue.

The article is very much worth the read especially if you run websites. I thought how Roger ended the article was very good, showing how Google is out of touch with the web ecosystem.