JM Bullion Inc acquired the premium domain name Gold.com. They already owned Silver.com. The company put out a press release. Congrats to Andrew Miller who brokered the deal.

Press Release:

JM Bullion, Inc. (JMB), a leading e-commerce retailer of precious metals and wholly-owned subsidiary of A-Mark Precious Metals, Inc. (NASDAQ: AMRK) (A-Mark), has acquired the gold.com domain. With this acquisition, JMB now owns both gold.com and silver.com, two of the most recognizable domains in the precious metals industry.

“The acquisition of the gold.com domain represents a significant investment in our direct-to-consumer growth strategy,” said JMB CEO Robert Pacelli. “The gold.com domain carries broad global appeal and is an extremely versatile asset that will be incorporated into our long term strategy. Prominent, single word domains are in high demand due to their scarcity, and benefits of such domains include instant brand recognition and enhanced marketability.”  

Pacelli continued, “It’s rare to have an opportunity to acquire a category defining asset such as this, and we are excited to add the domain to our expanding portfolio. All gold.com traffic is currently being redirected to the JMB website, providing visitors with seamless access to the company’s extensive range of products and services.”

Transaction Advisors
Tracy A. Gallegos of Duane Morris LLP acted as legal advisor to JMB. Andrew Miller of ATM Holdings, Inc., in conjunction with Hilco Digital Assets, LLC, acted as financial advisor to the seller of the gold.com domain.