GoDaddy announced the launch of Payable Domains. Geared toward small business owners, this will allow a domain registrant to start accepting payments immediately. GoDaddy describes it as a seamless bundle of payment technology with the brand power of a professional domain.

Paul Nicks quote:

“While there’s been innovation around add-on products for domain names, such as Domain Privacy and Ownership Protection services, not much has been done to enhance the capability of domain names themselves,” said GoDaddy President of Domains Paul Nicks. “Domains have largely been used as a digital identity for businesses, but with this new commerce capability we view the domain name taking on a far more versatile role for up-and-coming small businesses. The Payable Domain ultimately serves as an innovative and cost-effective tool for entrepreneurs to accept online payments before even setting up a website.”

Check out the full release here