John Berryhill started an interesting thread about sales landers. While the prominent attorney is usually discussing legal issues like UDRP’s and trademarks, this was about sales landers.
John showed some examples he liked and went on to say in another post:
A “for sale” page doesn’t really convey what might motivate someone to buy a domain name. However, a sales page with a sales pitch extolling why the domain has meaning and why someone might want to buy it, can go a long way toward explaining why the name has objective value.
Neil Patel has a good video on YouTube on the topic of landing pages.
Some believe the landing page should not have too much of a sales vibe, that you should not need to go into great detail. Others believe like John that it works.
What do you think about your sales landers? Give em more or short and simple?
Depends on how good the domain name is for me. I mean you don’t need anything if you own Oxley’s portfolio.
It makes the seller look desperate. If you are selling outbound yes you need a sales pitch (because obviously you are desperate), if it is inbound a sales pitch is pointless, they already want to buy the name.
Once you start trying to explain the virtues of the name it is going to effect price in a negative way because they can see you want to offload the name. Much like if someone knocked on your front door, said they wanted to buy your house and your response was to launch into a song and dance sales pitch then whip out a sales contract.
Don’t act desperate!
No it does not make you look desperate. You look like a fool with just about every comment. Guess what assface because I clicked your lander doesn’t mean I am going to buy the domain name. That’s not inbound. You really are one of the most clueless human beings anyone has to deal with out here.
Unless you are a paid troll which I don’t rule out.
Snoopy has an amazing portfolio of killer domains and knows the industry extremely well.
Would having it for sale not be considered bad faith?
In addition is there a difference in a generic description why domains have value versus a description how this specific domain can be used or has value, with regards to not getting hit with a UDRP?
How does having a description help in a UDRP?
It’s wrong to call it sales pitch. You are not selling, you are creating a picture for the buyer. Snoopy is right that sales pitch sounds desperate, but he is also wrong because conveying value of domain is least domainer can do to help his sales. I have increased my sales 5-10x over last two years since I started using descriptive landing pages. And I have had buyers compliment me on how good the name sounds. The catch is, can you write good copy? Since most domain descriptions from most sellers and even on brand bracket, are not that good.
I second What Dk said!
“I have increased my sales 5-10x over last two years since I started using descriptive landing pages.”
C’mon many, nobody is going to believe that. It sounds like you’ve done a bunch of things to improve your business but are arguing it is to do with words on the landing page for the purposes of this thread.
Oh I am sure there was multiple reasons, I dropped efty. I personally think they lose sales. If you are domainer, do yourself a favor and stop using them. I find them terrible at conversion. I switched to Dan, I also started creating logos in addition to on page descriptions. And logos, I belive, is relevant to on page sales conversion. It probably was a mix of better designed landing pages of Dan (compared to efty), and also wording and logo likes. I will attribute majority of my sales increase to landing page presentation. Maybe I also got better at pricing and negotiation, but that’s hard to track. What I can say is, uptick in inbound inquiries and sales was real. It moved me from being hobbiest, to close to six figure sale range in 2020.
Hi, sometimes we need to add some explanations and i do a little pitchings
e.g. Go to “The-Loans.com”
A sales pitch made before engagement and conversation is out of place. BUT: A simple Value Proposition is not the same as a sales pitch.
A lander should make enough of a value proposition to target audience(s) that it engages and prompts desired next step(s) depending on buy cycle stage and other considerations.
Some domains suggest specific evergreen industries while some target niches. Some domains target SEO value for organic or natural type in search phrases. With these two kinds, the domain name is hook and no descriptive would be necessary.
BUT some domains are brand value oriented with catchy names that are easy to say, easy to spell, and easy to remember. Domains like that could be used for lots of things.
Either way, getting keywords on the lander in form of simple value proposition would make a lot of sense most of the time. In a way, it’s on-page SEO and content for your lander. Right?
You are a seller, s/he is a prospective buyer, and it is a kinda product/service presentation. Right? Where is the desperation unless you pretend to be a beggar? Do it the right way and be OK…
I thought we had proven research that domains with a sales pitch or description at SquadHelp sold more than domains without a description?
An interesting point by Snoopy that could save hours of needless work!
But what about logos? Surely BB, BP and SH have proven good logos help sell domains?
Or perhaps brandable/invented names need the pitch and logo?
Wouldn’t take much notice of data from those venues, the leads are more closer to outbound than inbound. They aren’t looking for specific names.
I think it depends on the types of the domain name. If the domain name are keywords and with lots of organic traffic or back links, then a sales pitch does educate the potential buyer, if he or she did not know about it already. But if it was a brandable name, not a dictionary word, then a pitch on the page will not matter that much.