Good buy, Bad buy, Crazy buy?
BarclaysBank.com sold for $3,003 on NameJet a couple days ago.
Barclays is a British multinational investment bank and financial services company. One of the most powerful institutions in the world.
Back in 2015 we wrote about Barclays redirecting their .com to .barclays. They said they would be transitioning away from the .com and the .co.uk. They said they would be adding a layer of security for customers and clients by allowing only Barclays and Barclaycard to set up websites ending in .barclays and .barclaycard.
Back to BarclaysBank.com
The domain was registered in 1999 and owned by Roy Edward Messer the man who sold Vodka.com for $3 million in 2006.
Roy also won an interesting UDRP, back in 2009 he successfully won a UDRP for NationalRentACar.com.
Roy allowed BarclaysBank.com to expire after all this time. NameJet caught the domain name and it sold for $3,003.
Barclays is no stranger to filing UDRP’s and winning them. Like in 2012 when they won the UDRP for BarclaysBankUK.com.
The domain name is already being used for a redirect to SavingsAccounts.com in an affiliate type deal.
People want to keep spending on potentially or directly infringing names. The case of GoogleMeet.com is a prime example. Last week a UDRP was filed on that name.
So Good buy, bad buy, or crazy buy?
J.R. says
Depends on if Barclays is the buyer or not.
I have noticed more and more end users participating in expiration auctions related to relevant URLs. We have reached the tipping point in 2020, where end users understand the value of dot-Coms.
If it wasn’t Barcaly’s, I’d expect a UDRP within 90 days.
Raymond Hackney says
Doubt it was Barclays, they would not be using an affiliate redirect in my opinion.
Yoosuf says
Wow.. an eye opener
Thanks for always keeping us updated Raymond
Matt says
Not a good buy. Unless this is the bank actually buying it which is possible here.
It makes you wonder what these folks in auction are actually thinking as they bid. What is their calculation?
How much do they think they can sell it to Barclays for and what risk do they think they have of it turning to zero in the likely scenario they loose the domain in future.
The math doesn’t work out in this case. Given the likelihood of losing the name and the the sales price if that miracle was to happen would have to be $300,000+ meaning a better than 1% chance. It’s just not going to happen.
Tony says
It’s a slam dunk UDRP for Barclays. Still not as bad as paying $80K for khols.com and then forwarding it to a Kohl’s product affilate site.
Raymond Hackney says
True
VR says
Very interesting story, I always appreciate you giving all the background and context. Barclays will win a udrp no problem.
BullS says
Who the sucker buyer? and who was the seller?
Raymond Hackney says
Some are mentioning ChaseOnline.com dropped too. That name was not dropped by a squatter or Chase Bank.
Larry Chase had every right to own the name.
https://web.archive.org/web/20200205084501/http://www.chaseonline.com/
Observer says
“Chase Online” can be a suitable name for an online game which has nothing to do with banking goods and services, so I don’t see any blatant infringement on face value.
Raymond Hackney says
There was none Larry Chase had every right to own the name and did for many years.
roy e messer says
I tried multiple times to GIVE the name to Barclay and no one from the bank followed up on the transfer, thus, i let exprire.
Raymond Hackney says
Thank you Roy great information, hope you are well.
Kate says
Heads should roll at Barclays.
Brad says
I love all the people here who, as usual, claim the buyer’s a sucker, that it’s not a good buy, and that it’s a slam dunk UDRP. The later may be true, but if the affiliate’s earning a $100+ CPA or high % rev share, it doesn’t take long to pay off $3,000. If the buyer can run their site for a few months between now and a UDRP, they stand to make more than they paid for the domain.
Have none of you done any affiliate marketing?