Six weeks ago I published an article on the sale of GolfBet.com for $100,000.

Pierluigi Buccioli announced the sale on LinkedIn. At the time he had mentioned that he did not sign an NDA. He also mentioned that he had reason to believe that the PGA Tour was the buyer.

Variety is out today with an article that confirms that suspicion. The domain currently forwards to https://www.actionnetwork.com/golf

From the article:

PGA Tour and Action Network, a sports-betting site and app backed by The Chernin Group, will launch GolfBet, a betting content outlet that will be hosted at http://www.actionnetwork.com/golf.

Under terms of the deal,  PGA Tour will provide GolfBet content distribution via its digital platforms, footage rights to support GolfBet video content, and official data to ensure that GolfBet and The Action Network offer golf fans and golf bettors the most accurate data available.

The article goes on to discuss the opportunities for “in-play” betting. “In a typical PGA Tour season, there are approximately 1.2 million golf shots taken across our schedule,”

Tip of the cap to Lox