DAN (an advertiser on TheDomains.com) announced a new lease to own option. Everything is spelled out in a post on Medium.
Introducing a new markup model
Our new Lease to Own model also introduces a new markup model which acts as a negative incentive for buyers to not at all times opt for the longest payment plan term available, and make you money in the process.
We implemented the markup to ensure that buyers that can actually afford to purchase the domain at the set BIN continue to do so.
FAQ:
1: What happens to my currently running installment transactions?
A: Nothing changes for you on that front. Those transactions will continue to run smoothly.
2: Do I pay more commission to use the new model?
A: No, unlike other marketplaces we do not charge up to 30% commission for a domain transaction, let alone an installed transaction which introduces more cost and effort. Our commission is and remains at a rate of just 9%.
3: Can I still use the old installment model, which includes the Make Offer option?
A: Yes you can. However, do note that the old model is limited to 12-month installments max. We’ve compared the new model extensively with the old and the new model outperforms the old model significantly.
4: What’s the maximum installment term for the new model?
A: 60 months / 5 years for now.
5: What’s the lowest installment amount offered?
A: At the moment, $99 due to high payment and domain transfer processing fees. As we find more efficient ways to handle “micro” payments, the minimum amount will likely decrease to $10–$20 / month.