You don’t see this everyday a domain change from a .com to a .us. Sipree.com changed their name to DigitalPay which is a solid brand name for what they do. The .com is sitting parked on a GoDaddy lander registered since 1999. The .co is at DAN.com with $15,000 buy it now.
Press release:
San Francisco, Ca. Sipree, a leader in facilitating business payments to consumers, announced today it will now be known as DigitalPay. This rebrand comes with the introduction of several new partnerships that extensively broaden the company’s payment platform to deliver instantaneous payouts. These include rebates, refunds, litigation settlements and other one-time payments through digital debit cards, PayPal, Amazon, direct debit to bank and more than 250 premium retailer options.
DigitalPay has the largest set of payment endpoint options currently available in the marketplace, offering unprecedented choice in payout options, particularly for the travel, legal services administrator, consumer rebate, and gig economy (large independent contractor business) verticals. DigitalPay is focused on these four sectors since they have the largest opportunity for payout growth, and each vertical presents unique use case challenges that can be improved through digital payments.
“DigitalPay is excited to be setting a new standard for consumer choice, convenience and speed that will greatly improve brand satisfaction,” said DigitalPay chairman and lead investor, Andy Sandler.
DigitalPay provides fully trackable payments to desktop or mobile devices within seconds of the consumer choosing a payment option with no app downloads or onboarding needed. “We think businesses should play by the same rules as consumers and send money instantly to a payee’s preferred endpoint. It’s the best-of-both worlds: consumers get money where they want it, when they want it and businesses get a positive brand experience that’s not been previously possible with traditional payments,” said Chris Whipps, CEO of DigitalPay. “I am thrilled to have our trusted partners in place to help us deliver on our promise of efficiency, cost savings, and customer delight from digital payments.”
Tip of the cap to Lox
Observer says
I think “DigitalPay” is a very generic label. It doesn’t come across as a solid brand to me.
I would think “DigiPay” would clearly be a solid brand. I’m surprised that they wouldn’t try to go with DigiPay.us which is listed for sale.
Another strange thing is that “DigiPay” is a US Federally registered TM for similar services to “DigitalPay”:
https://verimark.com/trademark-search?fq_islive=true&tm=digipay&page=1
Sipree registered the “DigitalPay” trademark a few years ago. Perhaps, “DigitalPay” was a product name at the time but is now their corporate brand:
https://verimark.com/trademark-search?fq_islive=true&tm=digitalpay&page=1
So how are “DigiPay” and “DigitalPay” trademarks allowed to co-exist since they are confusingly similar to each other? Shouldn’t the USPTO have prevented this?
Nigel says
I’m sure at some point they will get funding for dot king but it’s a great solid brand name and .us suits them for the moment.
John says
The truth about .US:
https://domainnamewire.com/2019/07/18/marketing-a-teenage-tld/#comment-2255828