Forbes published an article on the trends surrounding rebranding. Looking back at 2019 and forward to 2020.

Those who own and trade short names especially .com will be happy with the continuation of even established companies to want to get shorter.

From the article:

Shorter Still

Established companies will likely continue the effort to shorten their multi-word names to create that same instant, one-word appeal of startups. Too many meaningless and emotional brand names will adopt shorter, compounded brand names that support their growth strategies. On the new logo design front, companies are leaning toward more mobile app or tile-designed “badge” logos that shadow tech-friendly competitors.

Read the full article on Forbes

Tip of the cap to Lox