I have been under the weather this weekend so I have not been reading texts and emails right away as normal. A few people were mentioning to me the post we did a few days ago about new gtld sales.
The comments become the classic com fans vs non com fans.
Matt wrote one that challenged Rick Schwartz, Matt seemed to be questioning why if he had a 20 year plan for .com, why don’t new gtlds get afforded the same luxury?
This isn’t about new Gs declining. It’s about better understanding them. If you understand them, then there are opportunities to make $, or at least decide which gTLDs to stay away from and which to invest in.
As Monte and Frank have described, the new namespaces that will succeed are the ones that are attractive to end users by being safe with limited regulation, reasonably priced and those that build community around the name brand.
End users first must adopt before any chance of investors squeezing $ out of them, and that takes time. A market is being built…
DomainSnowflakes hypocrisy again: A 20 year plan for his .com investment but he’s been poopooing non-.coms since the major release 5 years ago!! Just be consistent Schwartz, that’s all we’re asking. Also be up front and honest about why you paid $200k for flowers.mobi (later selling for $6.5k, 96.5% loss) and how that affected your view of new Gs…
In my opinion Matt should have addressed Rick as Rick or Rick Schwartz and not DomainSnowflakes, because I don’t believe many in this business holds the opinion that Rick is a snowflake.
To the point of the question posed, should new gtlds get a 20 year plan? Feel free to leave your answer and reasons why or why not.
>should new gtlds get a 20 year plan?
The internet gets a “20 year plan”, TLDs are just a small part of the bigger whole.
I think the internet is “cause” and TLDs are “effect”, not the other way around.
I get what Matt is saying but newg domainers could not afford to wait 20years. When Rick was starting it was a different game.
@VR I’m not saying that new Gs should be given 20 years. I am saying:
1. Schwartz is a hypocrite for each and every year (from age 0 – 5 years old) calling them a failure despite going on about his 20 year plan for his .coms
2. It will take more than 5 years for high adoption and even longer for frequent high value after market sales
Flowers.mobi at the time of purchased was and still is a powerful domain flower delivery is a very lucrative business ,I once sold someone a few flower related domains ,he told me he makes crazy money with deliveries he said he’s basically selling pizza pies for $85 bucks,now 1800flowers owns that name and if anything else it prevents a company like edible arrangements to come in and pick up a sister company(brand) without diluting what they do.As far as the 96% loss ,I’m sure that was offset by a handsome profit ,or why not just keep it.
Sorry but it is a terrible name, always was. .Mobi was a bubble. Never was a need for “mobile domains” even in 2006.
As far as I’m concerned the 20 year plan for either .com’s or new gTLD’s is the most absurd business model known to man. I happened upon this industry just two years ago, and the arrogance and idiocy surrounding domaining is incredulous. Sure Verisign indirectly is a leader in this industry, but they were right in November of 2018 when they told the world just how screwed up the domain industry really is, and fortunately I have the FACTS to prove it.
Finally, at 72 years old feeling like I’m 22, I have plenty of time to MakeSomethingHappen(.)com (domain I bought September 1, 2001). Merry Christmas – Happy Holidays – Happy New Year and most important God Bless!
The problem is the 20 year plan was not about it taking that long for .com to be a success. Matt doesn’t understand what Rick is talking about.
20 years for the market to evolve into what it is now. Give it 20 years to really make a lot of money. Domainers made money from early on and all along the way with .com.
For new tlds they won’t suddenly go from bad to good after 20 years. The first 6 years have been atrocious, no foundation laid. The first round NTLDS are 17 years old and have gone nowhere aswell.
And this is where you don’t understand, or in fact you don’t want to understand: there are ways to make money with new Gs now. There is adoption with some new Gs at certain levels now. In time it will continue to improve as it did with .com.
When you choose to ignore the positives happening with some new Gs that I have shared with you in the past. I was going to say that you aren’t open minded, but it’s not that, your bias and disregard of any positives that you are shown leads you to manipulate discussions knowingly.
You are free to have any opinion you want but when you have knowledge of sales that I’ve shared in my niches, and continue to say there are no sales, that’s deceitful and I really question your motives.
I think you should actually read what he means by “A 20 year plan”.
I think you should read my comments throughout. I do not believe new Gs need 20 years. I believe people should be called out on their hypocrisy. That includes both you and DomainSnowflake.
Summary: he held out for 20 years as the internet developed and until the best case end users came along for his domains (his words). Yet since the main release of new Gs 5 years ago you have both been calling them a failure, before they’ve been given any time. The double standard is blatant.
Let’s move on.
Of course it’s going to take time. Of course you both want to ignore the obvious successes.
Matt, it is clear you haven’t actually read what he said about 20 years. You are making up your own false version of what he said then arguing about it.
Secondly if you are going to saying something is “his words” you should quote what he said. None of what you have is his words. It is your words and it is all mixed up and wrong.
They are his words I’m just keeping him honest.
Raymond, firstly feel better. I came off antibiotics 2 weeks ago and still cannot shake whatever I have!
I’m not usually the namecaller but over the last 12 months Rick has been instigating, often directly at me in his tweets or blog comments. Here’s an example: https://www.strategicrevenue.com/five-year-is-where-is-dot-new-york-city-now/ (see the comments) and plenty of his tweets since blocking me for making statements based on my experience with .nycs. How sensitive must he be for blocking someone who stated fact? (All before my namecalling btw)
His approach in launching attacks and trying to elevate himself by putting people down is something that I decided to fight back against. When shown evidence of success or growth, even in niche areas, he runs… Hence my name for him, DomainSnowflake.
As for your article here, I think it’s great you’re shining a spotlight on the hypocrisy. I’m not saying that new Gs need 20 years to gain traction, but those who have said that all along for .com cannot poopoo non-.coms after each of 1, 2, 3, 4 and 5 years… It might fit their narrative and they might think badmouthing non-.coms may protect/sustain the marginal .coms in their portfolios but it shows a double standard.
End users will determine the success of the new Gs. I don’t think all or most new Gs are ripe for investment. Domainers need to be careful, diversify a little, slowly and deliberately build a portfolio in a niche if they experience some success, know that they may lose it all, know prices may increase, conduct outbound, take in perspective customer feedback, think of how illiquid these names are and how liquid they are likely to be in future, most of all it will take time for serious sales to happen and that day may never come.
I think those who are smart and learn after trying things will make money. As someone with bills to pay and a full time job and family I’m fairly risk averse. I have about 1500 domains (many .nycs, many .coms and a few other tlds) my strategy has been to keep acquiring solid names that I see as low risk (e.g. names that I’m confident people/businesses will want in the next 10 years at 25-50x what I paid).
All said and done my goal is to break even for many years and be happy knowing that values are increasing. I’ve made a significant profit above all renewals the last two years, made small expected losses the 3 years before as I built a portfolio while rejecting many offers at 10x that I thought were too low.
Point of this is that it takes time. Rick’s own advice for .com investors was “be patient” but when it comes to *all* new Gs he says they’re a failure because nothing’s happened yet – when I’ve seen a lot happening in my niches and still feel like I need to be more patient and not sell too cheaply (10x now vs 50x within 5-10 years).
Schwartz certainly has a lot to share but the double standard is shocking to me – the only logic is that he has a hidden motive – the only logic as to why would be either fear of new Gs (preserving the value of marginal .coms in his portfolio) or fear of other people succeeding with new Gs while he has a history of making a $193,500 loss with a non-.com.
If he doesn’t have a hidden agenda, but feels responsibility to protect newer investors, then why does he speak so badly about them? Calling them stupid and idiots?
Either way let’s be open to learning. Let’s be transparent and not have this hypocrisy and hidden agendas. The domain investor community will be better for it.
Thanks for the well wishes and I was not trying to chastise you I just like it when important conversations can be without the namecalling because the other commenters pour in more on the name calling than the topic.
Look the owner of this blog Mr.Berkens owns a lot of new gtlds and certainly he and I are about a transparent discussion. One of the things Mike has said to me is that it’s not about getting low ball offers on some of his top tier new gtlds, spot on names like Online.Dating. It’s that there are no offers, not even the $100 time wasters.
I think there is so much choice that finding the right names is harder than it was 20 years ago, and there are going to be extensions that do well and others that go nowhere.
Where I have been wrong is in one of my favorite keywords. I thought .media would generate more sales then have been reported. I don’t own many but I own some decent ones and have made sure to get solid keywords without the premium renewal. I do have a couple short ones that do have a premium and would like to move one of them the other I can do a few different things with.
It’s surprising that there are no offers for online.dating – it’s a great domain. I only know my own niches well, but I’d guess that online.dating could sell for >50k within 5 years and >100k in 15 years.
Update: Raymond, I just visited online.dating and it looks like a developed site (white label/affiliate site?) but no chance anyone is submitting an offer through that. Also when I search GoDaddy for the domain it doesn’t show that it is for sale, even as a premium Afternic listing. He has it at Sedo as make offer but most folks building a business don’t know about Sedo – so he’s really not going to get many offers for the domain unless he puts it on Afternic and has a lander.
I get lowball offers all the time on my .nycs and really just consider them more data points. The frequency of them, the amounts, the categories of names that are getting offers.
Re: .media, I don’t know a lot about it, but have a .digital for a small startup/personal project. One way of finding out about a namespace is searching Google for “site:.media”: https://www.google.com/search?q=site%3A.media
What’s interesting from the page one results are that English, Russian, Japanese, Polish and Arabic are all represented. It’s showing some adoption of .media in all those countries which somewhat indicates the registry running .media may have marketing efforts in all those countries. This may be good/bad if they are spreading their efforts thinly not penetrating a geo market significantly, but it also may indicate financially that the TLD is lower risk as it has inroads into multiple countries…
Lots of other ways to research .media (namebio.com showing 20 sales $120 to $20k, https://ntldstats.com/tld/media 50k stable regs… looks amazingly linear growth of +10k regs per year for 5 years)
All of this takes time. Domainers are early adopters in a way (or early rejecters) it takes much longer for significant mass market.
Mike described .nyc as “death” recently. Look at namebio and it is clearly there is very little happening, no sales since June.
My sales are not fictional nor are they on namebio!
Get well soon Raymond. My humble opinion is that not all ntlds need to be given time. A few will take off. .app, .uk (is .uk a gtld?), .online, .xyz and maybe .club. Here is my reasons why .app is googles baby, with the money they have and their ambitious inhouse incubator, they will sure figure out how to make it work. .uk is an obvious one given the stats we saw recently of how many of those are registered. With time, people will put them to work. .online is natural. It just seems like everyone says online and yet and yet the owners of that extension aren’t doing so much to make it work but again, time could be what they need. .xyz is in use and is pocket friendly. It might just get a break (like it did with abc.xyz and maybe google will buy the the extension altogether. .club seemed to have a good place. I think greed is what stopped it from spreading. The owners high premiums and renewals just go old in a world of competing alternatives. My point is that a combination of marketing, user adoption and owner best practices will make the difference. Price a those things above $10 and outside domainers, there won’t be a long standing relationship with users.
GTLD = Good To Lose Dollars
That’s the typical sophomoric response that leads people outside of this so-called industry to see you for nothing but idiots. Try engaging in dialogue that coincides with those possessing an i.q. above 80.
Why would any from outside of the industry be reading this and what is wrong with the comment?
What’s wrong with it? It adds nothing, was your education so poor you don’t understand that? If you are a grown man using the snoopy logo, I might already have my answer.
The comment is clearly true “good to lose dollars”. How many people can you name who have made a profit from new tlds?
Snoopy, it’s an ignorant response. It doesn’t add anything. You and the author somehow believe that a comment like that balances out the substance being provided on the other side of the topic. It doesn’t and it’s quite sad.
Snoopy is an ignorant twat. He sure doesn’t own Snoopy.com. Honestly, there’s money to be made anywhere but not everyone will make it. If anything, we can learn how not to be in the domain industry by taking a look at exhibit A here. A successful domainer does NOT look like snoopy that’s for sure. Good to hear you are having success Matt. Don’t engage in any convo with twats that only voice opinions without having a rational discussion. At the end of the day what matters is $ in the bank and you have them and snoopy the twat doesn’t. Online.casino sold for over $500k but you’ll never hear a peep out of him. He’s just an all around loser and a BROKE one.
Have you realized that .com is a GTLD, too?
People used to say give New TLDs 5 years. Most have given up on them but some will keep kicking the can down the road.
A 20 year plan to determine success/failure is a good idea.
I’m an end user and I put my GTLD on stuff (without www because I like the new extensions for the aesthetic)
Yesterday I had a 15 year old ask me where he could find me online and without prompting, pointed at the domain name and asked if it was my domain name (.industries extension)
The youth are catching on.
The youth are the targeted audience, so another 5 years may be all that is needed to determine what extensions are worthwhile.
To say they are worthless is silly.
Know your market, invest accordingly
Nobody can afford to wait 20 years for success.
If a portfolio is breaking even and the investor turns down offers that would yield 10x (e.g. $20 buy, $200 sale) now because they believe they’ll get 50x ($20 buy, $1000 sale) in 5-10 years or 100x ($20 buy, $2000 sale) in 10-20 years… what’s the problem with that?
I’m giving you a blueprint here. It’s what I do at a minimum all while at least breaking even.
The reality is that some 100x sales happen in the first or second year. Also $20 buys, $7000 sales have happened (350x) and even $20 buys to $10k+. That’s just gravy.
My blueprint, ensure I at least break even (in 2019 I’m about $41k in profit above my renewal costs) . Ensure I stick to my niches within the tlds that I love (like .nyc and a few others).
If some is “breaking even” now their chance of making a profit ever in domains is very low.
Why? Are you even reading what I’m saying?
This is basic comprehension.
New TLD sales volumes are falling not rising.
Secondly people who are “break even“ will never get anywhere, the latest batch is now 6 years old. Industry is full off these people who think things will magically change for them.
Again, you are not reading what I said. Or you are being deceptive or you have trouble understanding – which isn’t your fault.
1. My goal is to beakeven because I believe I can sell domains for more the longer I hold (as .NYC continues to develop)
2. While trying to break even I make decisions at the prices I’d accept. Turning down many offers because of #1 above. I could accept all the offers and make a bigger profit and reduce my portfolio but choose not to.
3. This year I’m 41k on profit. Yes broke even for a couple of years, now growing profit each year.
Please tell me specifically what you don’t understand.
For something like this I’ve never view success at happening at the end of the “plan”.
Its like .COM price caps, which I think I can find a few posts of folks telling me with great confidence “it will never happen”. For me, that’s been a consideration for all TLDs.
I think its just helpful to try to “crystal ball” things a bit and adjust as time comes and goes. Sometimes we see things other miss, and that is where nice profits come from.
Just look at how many of us got into this in the first place. How many of us have shared stories of people telling us we were nuts whe we started? We could see ahead, they could not.
I think the lack of TLD bias of young adults is what ends .com dominance. Ok, .COM may always have some preference. However, I recall 20 years ago how most said one must have the perfect keyword to succeed a view which was just a little self serving. These days things have matured enough that I’ve not read that statement in a very long time. We all get that one one gets the perfect keyword .COM, and the rest will not be stopped from participating in commerce because their is not the “perfect” name.
And while I don’t not what private sales are doing, it is clear the .COM prices I see these days are nothing like 20 years ago. Ok, the prime generics continues to rise in value … Back to there are only a few playing in that sandbox, the rest want a domain to but prices are nothing like 20 years ago. The nTLDs give some options, to me that fact it likely why .COM prices are not what they were … Again, all do respect to the short list of prime generics … But again, if its all about just prime generics in .COM and nothing else none of us would be here having this discussion because THAT internet would indeed be a very boring and limited place to spend ones time ….
To put a finer point on it, most domain registrants, and small business owners, really don’t care what we “experts” think. But we should be caring what they think and how that is changing …. Back to the crystal ball.
Well said Charles.
In addition to this…
The last 3 days I have had 3 more people request confirmation that my .industries name is a domain name.
It should be noted that…
I don’t use HTTP:// or WWW at the front of the domain.
I simply present it as NAME . EXTENSION
The fact that the public is identifying GTLDs with such limited information is a positive sign.
And it is on the 5 year mark.
…
As an end user, I’m happy with how things are developing.
Nothing good about people checking that it is even a domain. You’l be domainsplaining to people for the next 20 years, good luck.
Definitely is a good thing that they are checking. It is how people learn about the changes to the internet.
Reminds me of when people checked about www. or http for sites or even the @ for emails or the forward slash vs backslash…
This is how the internet evolved, how people learned about and accepted the web and embraced it.
You sound so old fashioned Snoopy and it really is a sign that you’re stuck in the past. Makes me even more certain that you’re on the wrong side of history when it comes to new Gs.
A lot won’t be around in 20 years.
Excuse me, but the 20-year plan had more to do with the maturity and acceptance of the Internet itself then it did with domains.
Had little to do with domains other than the value that would rise with that acceptance because the net was seen as a “Fad” back then and mainstream business fought to kill it!!
The net is now a daily part of everyone’s life. That was not true when I started.
Less than 1% of the world’s population were online.
As far as blowing my brains out with the purchase of Flowers.mobi, I don’t think an unrespectful know-nothing loudmouth could even absorb such a loss. But he fails to mention the $50=$60 MILLION I have earned online. Instead a fool like that only focuses on a $200k loss without mentioning any of his 6 or 7 figure sales cuz he never had one!
A smart person would have learned from my mistake. But a fool is always a fool when they act like some do here. That’s all they got. They are failing miserably or else they would be on DNJournal.com sales charts. No personal success but they spew their .CRAP all day long and everywhere.
What’s funny is these fools want to follow my plan, but then they lampoon me which again is something only fools do. My 20-year plan has NOTHING in common with this nonsense whatsoever. And when I try and explain the difference they have NEVER EVER had an answer, just a foolish attack.
He is so certain, but can’t point to his own personal success. He has to point to BS. Too funny!
The 20-year plan also came with a second line: “A UNIQUE opportunity in time”. Maybe look up the word unique. Unique does not repeat. lol
Ask a simple question, what is the TOTAL GROSS VALUE of all companies in the world that use a .com as their home page?? Domaining is easy. Follow the money. Don’t listen to guys posting that uses more words than actual dollars he has made. :-)))))
//////////Excuse me, but the 20-year plan had more to do with the maturity and acceptance of the Internet itself then it did with domains.//////////
The internet is still maturing. New Gs are one of the biggest things that has happened to the internet since its inception.
//////////Had little to do with domains other than the value that would rise with that acceptance because the net was seen as a “Fad” back then and mainstream business fought to kill it!!//////////
We’re talking about adoption and the values of new Gs rising. Mainstream business quickly evolved to take advantage of the internet.
//////////As far as blowing my brains out with the purchase of Flowers.mobi, I don’t think an unrespectful know-nothing loudmouth could even absorb such a loss. But he fails to mention the $50=$60 MILLION I have earned online. Instead a fool like that only focuses on a $200k loss without mentioning any of his 6 or 7 figure sales cuz he never had one!//////////
Rick, I definitely don’t want you to harm yourself for this mistake. If you are feeling sad or alone there are people who can help.
Can you explain why you bought flowers.mobi for $200k in the first place? What were you thinking? And why do you speak so disrespectfully about people who don’t agree with your current strategy? How different are those investing in new Gs today, to you a few years ago when you were sinking money into .mobis? Do you see the hypocrisy there? You call new G investors idiots and morons for throwing a few hundred (or a few thousand) at some new extensions they like, because they’re not .com, yet you threw away almost $200k on a .mobi? Just seems wrong and hypocritical.
P.s. congrats about your gains.
//////////A smart person would have learned from my mistake. But a fool is always a fool when they act like some do here. That’s all they got. They are failing miserably or else they would be on DNJournal.com sales charts. No personal success but they spew their .CRAP all day long and everywhere.//////////
Here you go again, calling people fools for investing in non-.coms. I don’t think anyone reading this has thrown away almost $200k on a non-.com like you. Maybe you should stop your arrogance and name calling.
I think I do have two of my $20 to $7,000 .nyc flips in DN Journal (Afternic BIN). I have other higher sales but the lack of credence you give to the sales doesn’t incentivize me to share, especially when it’s financially better for me to keep pushing the strategy in my niche, disclosing little, keeping people away from my niches.
//////////What’s funny is these fools want to follow my plan, but then they lampoon me which again is something only fools do. My 20-year plan has NOTHING in common with this nonsense whatsoever. And when I try and explain the difference they have NEVER EVER had an answer, just a foolish attack.//////////
Personally, I do follow your plan of patience. I have mentioned this before that I was very patient with a .com I picked up for reg fee maybe 15 years ago. I sold it a few months ago for $25k. Easiest deal ever through Efty. I credit you with part of my negotiating tactic with that name. Please let me know the best place to send you a tip. I’m not as flush as you but would send 2% ($500) your way.
About the lampooning, I wouldn’t call it that, but the push back that you are getting from me is really because of (1) your unnecessary rude approach to new domain investors and those putting some money into new Gs and (2) the deceptive and hypocritical ways you are discussing new Gs (e.g. the partial charts you’re showing on new G growth/decline, grouping all new Gs together when you know there is success in some areas, deceptively talking about a lack of use of .nycs when the reality is that they are all around the city…)
The DomainSnowflake pet name I have for you really is because of your Twitter fragility – blocking folks who respectfully disagree with you and who present fact. It is really a shame that you are that fragile Rick. Instead of engaging in discussion based on fact, you jump to name calling, generalizations, blocking. Even outside of Twitter on blogs, you’ll instigate in comments and then disappear (e.g. https://www.strategicrevenue.com/five-year-is-where-is-dot-new-york-city-now/)
//////////He is so certain, but can’t point to his own personal success. He has to point to BS. Too funny!//////////
Rick, I know you’re an emotional person. But what is too funny? What is BS? Be specific.
As to my personal successes, oh now you want me to share more sales info when you give no credence to $20 to $7000 flips we chatted about in the past? I have higher sales that also may not blow your socks off but they are significant new G sales that are a sign of this market growing.
//////////The 20-year plan also came with a second line: “A UNIQUE opportunity in time”. Maybe look up the word unique. Unique does not repeat. lol//////////
And by your own logic every moment is unique. New Gs may be an opportunity for some to make money $ or not. In your mind the success some investors had with .com cannot be replicated. In my mind I am making a great return on my investments. The $20 to $7000 flip was a 35,000% ROI (and I did that twice and have other higher sales). I could keep discussing my sales but there are a few reasons I don’t (1) you don’t give credence to them, (2) I don’t like to brag and (3) you’re receiving free information.
//////////Ask a simple question, what is the TOTAL GROSS VALUE of all companies in the world that use a .com as their home page?? Domaining is easy. Follow the money. Don’t listen to guys posting that uses more words than actual dollars he has made. :-)))))//////////
Again name calling and your regular tactics of using CAPS, snippets like “follow the money” and words like “simple” life you are a used car salesperson… Were you ever a used car salesperson?
If “domaining is easy” like you say, how did you throw $200k away on flowers.mobi? Have you ever heard the saying “people in glass houses shouldn’t throw stones”?
Domain investing isn’t easy. If that’s your experience then good for you, maybe you were born at the right time, with the right skillset when the domain investing opportunity was right in front of you. But that’s not most people’s experience.
For most of us there is no such thing as easy money. It takes research and time to experience.
Anyways, I don’t want you to be upset by me calling you DomainSnowflake and (pinky promise) if you stop being rude to people I will stop calling you that. Just reflect a little on how you treat people.
Ever notice the passion, creativity and overall superiority of people using NTLD? I am always seeing more and more new ones, many are adapting. The site quality is A LOT nicer. I think 5 years more at most, before it’s mainstream, like the shoe-shiners talking about their domains before the stock market crash (except this will be .com exodus at the same time 🙂
Check my site! I show you…who cares about their .coms so much to do what I did? I see most .com investors keep their stuff secret, us nTLD domainers are always displaying out names on our own sites. Forward thinking, not rely on what everyone else is, that’s PLAIN (then again, so are .com so it all makes sense now).
They are popping up everywhere, nice, newTLD websites! You’d have to be blind not to see at this point…
They are trying their best not to see it – self imposed blindness.
Whenever there’s a big sale or another big company who embraces new TLDs I can just imagine these guys shaking: hands over ears, eyes closed, rocking back and forth shouting lalalala…
Then Schwartz tweets something negative about new Gs, the Twitter bots or folks with broken English back him up, liking, retweeting and calling him majesty and they all reassure each other! Convincing themselves that the new G positive news or sale is nothing to worry about, just another outlier…
Seriously has anyone else noticed that @domainking has an unbelievable number of foreign retweeters/likers?
My biggest deal this year was to buy a .com for use because I’m an end user first, domainer second. It was a very fortunate purchase and of course pure divine providence that I was even able to do so.
So speaking as an end user first – the real market – even though there is a really microscopic number of specific whole sld/tld combinations I like just a bit among an equally microscopic number of new gtlds (think electron microscope), I really overall kind of hate them. But I like .com. I also like .us and have explained why it remains a “sleeping giant” when it never had to in previous comments. .Org is also sometimes good for certain commercial uses aside from the nonprofit theme.