A report by Rand Fishkin was published yesterday that now 50% of Google searches end without a click, or what’s known as Zero click searches.
A zero–click search results in the answer being displayed directly at the top of a Google search result. The person initiating the search gets their answer and does not need to click any links to move further to another website.
SearchEngineLand.com wrote:
A steady, upward trend. In a look at how much of Google’s search traffic is left for anyone other than Google itself, Fishkin’s initial study, published earlier this summer, found that 49% of searches in the first quarter of 2019 were zero-click, up from 43.9% in the first quarter of 2016. He noted that the majority of zero-click and paid search growth happened on mobile, where overall search volume is highest.
In my opinion this is another boost for one word premium .coms that don’t need someone to search for them due to them having a powerful memorable brand.
As the SEL article concluded, The proportion of zero-click searches has increased over the years, and the more searches that end without users clicking through to a page, the less traffic and fewer marketing opportunities brands and publishers are likely to have to develop their own audiences.
Simply shows that most searches are very simple questions. Great answers require research.
It shows much more than that.
This proves Google is stealing revenue from website owners with original content. It might even be considered copyright violations.
Was thinking similarly. But it’s Google, it’s a one-way street in Googleland. They do whatever they want, just like any other billion dollar corporation does.
I am sure this has been discussed before but it seems the browser bar or the URL bar is often hidden on both my phone and laptop. People are not encouraged to use it in fact some don’t even know its available and just use google. Don’t people understand how important it is to be able to have direct access not only for convienience but also to keep the publics hands on the www. Are they planning on doing away with it or rather would they love to do that? I never hear anyone talk about this. The power of a direct line via the domain name is the most powerful aspect of the internet, are we in danger of losing this? Comments??
Proves that Google is evil?
As does this:
https://www.youtube.com/watch?v=g1VeElBAeas
And more.
At first I was “oh wow” until I finish the video and the whole accusation was “Google filters out Info Wars as a news source”
Zero-clicks for :
1. competing websites that are not in the featured snippets region
2. POSSIBLY zero clicks for sites in Position ZERO or featured snippets if you’ve given them a satisfying answer right in The SERPs . It’s just like organic search results only with more room for bullet points or explanation. Once you’ve given them the answer that they want on the featured snippets, they won’t look further.
There will be clicks though, if you leave them wanting for more
Key is to engage the audience , answer their query, make your snippet interesting AND make them aware you have more interesting things to offer.
As Search Engine Journal puts it:
Just make sure your subject matter is both:
Make it:
Simple enough that you can define it in a short paragraph or a list.
Complex enough that it warrants a whole page to unpack.
I actually do a lot of searches just to spell check
>>In my opinion this is another boost for one word premium .coms that don’t need someone to search for them
Except that no-one outside the domainer communities “type in” domains anymore (and in many browsers its not even possible) so it’s ALWAYS a search.
The bulk of the “instant results” or 0-click are people who fell for the AMP scam.