One of the most common topics or posts on a domain forum is someone is looking to buy domain names at the mysterious “reseller or wholesale” price.
There are two elements I would like to discuss, the psychology or method behind using the term, and secondly what are these prices?
I don’t think a lot of people have any clue, requests will include
Looking for 4L (CVCV), 3L , One word , Dictionary word
two word(age more then 5 year )
Reseller Pricing please . Budget $500 to $1,000.
Some are people looking for brandables at reseller pricing and $30 budget. Wait What?
Ok what is the reseller price on a 3L.com, most owners if not all would laugh, they own a very liquid, in demand category of domain names. But the budget is $500 to $1,000, well that is certainly not the reseller pricing on 3L.com, you can find that price by looking at the sales prices on NameJet where domain investors list their 3L.coms and for the most part other domain investors buy them.
Look you can have any budget you like, but understand what you are really saying, “I don’t have a lot of money and hope you don’t know the market and will sell me a $1 for a nickel.” Because owners of 3L.com, CVCV.com and one word .coms even if desperate can get far more than what you are offering.
The request above is commonplace, many people keep looking for quality domain names and then throwing in the “reseller pricing” tag.
After the specific categories where supply is limited, we get the reseller price request on brandables or two word .coms, see it every day.
First off, if I ask 10 people to define what is a brandable? I get 10 different answers. Secondly the reseller pricing on two word .coms? Well that is too broad. Stock Market is two words, what is the reseller pricing on that? How about Office Supplies? Happy Donkey? Good Stuff? The mention of reseller pricing is too ambiguous.
These are prices that have no universal definition, the true reseller prices are the names that sell at NameJet, GoDaddy and DropCatch.
But these people with these reseller requests don’t want to go there because I am willing to bet they think those prices are too high. There are a lot of people looking for good sounding, easy to pronounce 5L.com and they will have a budget of up to $30.
Respo.com just sold at DropCatch and most likely purchased by a domain investor for $2,663.
Sure there will always be people looking to sell cheap, just move names they are tired of, but no one ever grows tired of their 3L,CVCV and one word .coms.
So give your opinions on what you think reseller pricing is on the following:
3L.com
4L.com (CVCV and other pronounceable types)
1 word, dictionary .com
Shout out to Namepros members ColdTrigger and NameOmnia as I used their quotes in the second meme.
That was great, love the memes, so true.
I often wonder why there is not more talk about this topic. Why so many accept the ignorant ramblings of fools looking to try to steal our domains. I hate namepros and would never join for this simple reason.
Great job Michael, thank you very much for highlighting this ridiculous term reseller pricing.
im not sure i agree, but i may not be catching your point.
we have a special iliquid asset, and it has a range of prices, one is reseller pricing – and i define that as where i want to buy.. and i really dont care what i buy, so i need a price that compares what a seller has against every other opportunity i have to buy some inventory and put it on my shelf…..
but sellers have a price in mind they want to sell for, and it usually takes someone waking up in the morning thinking they have to have the name, and the domainer wants to be chased and passively aggressively control the process…
so reseller pricing, is where domainers trade, i should be pricing names at about where i would buy them..
i just happen to want to sell some and buy others, when we put names on domain outlet, we have the retail price, like 2499, and then wholesale or reseller, $29-99 – the price where you can buy, and wait for a domainers best friends, TIME AND LUCK
TIME – own a name and have it for sale when someone else wants to buy it it
LUCK – we never know when that is
and in the in between times yes if someone says they want to buy names i dont mind showing them reseller pricing, the same is worht $5000 and $150…. ones retial and ones reseller.
is that bad?
ok answering the post
3L.com reseller 15-25k, retail $40 – 150k or more
4l cvcv, reseller $500-2500
one word $100 – $20,000
where theres more liquidity the spread between reseller and end user shrinks, the best case was the 4l liquidity craze, reseller was $2400 retail was $3000
page
You are saying the asking prices on forum match reseller pricing Mr. Howe?
So the reseller pricing on 3L.com is $500 to $1,000
I would say a lot of it depends upon whether the asset is liquid or not. Each of those categories do have a fair reseller floor and I do agree with the way Page has sum this up.
Page I would be interested in the one word .coms you are selling for $100.
xcellent post, I agree reseller pricing is impossible to define as a standard.
LLL.com $15,000 reseller price
CVCV.com $1,000 reseller at the minimum for ugly names like qezu
1 word .com $2,000 min
Domaineers are funny. There is only one price, my price.
I get hundreds of emails a week from domainers around the world in 3rd world countries ,they are contacting me with close domains that i own,most of time lower quality but sometimes super great ,when I explain to them that i can get the same domains as them with the knowledge i picked up over the years,and i offer them 20 times what they hand regged and tell them keep up the good work and keep sending me lists,that will save me time ,they sell to me ………………….thats a months pay to them,also dont fool yourself ,unireg which start their offers for the crappyest domains at 50k have actually sold me some of these domains at 1/2 of 1 percent of there original asking price, look at the domain vacation.rentals the poor rich sap that paid over 500k for that domain could have gotten it for 50k
But that’s not what we are talking about here, of course there are people who sell cheap, I have people offer me 60% commission to broker their made up brandables because the names mean nothing to them.
We are talking about buyers looking for names like 3L,CVCV, One word, aged dictionary names and using the reseller tag.
Can I send you some of domains I picked up?
I’m confused as to what a “poor rich sap”‘ is.
I use to sell some domains on DNF and NP, just to put some money in my paypal acct.
I use to sell them at the lower end of the wholesale market range.
I knew they were getting a very good deal.
And, I was making a small profit because I bought them at a much lower price.
But, it use to annoy me when they asked for a better price because they were resellers. WTF?
All the people on the forums were resellers.
In the past 10+ yrs, when someone contacted me about a domain and they said they were a reseller, I just ignored them.
Resellers who lowball should just say – “We pay cash for gold”.
Raymond we all know what reseller prices are. A reseller price is what you would pay to buy a one word domain so someday you can sell it higher.
One example is selling selling 20 3L.com. You can’t expect to get 100k for each.
Reseller does not aways equals cheapskate.
Of course you will see someone saying they have $100 for a 3L. Just move on.
Finally, if you are looking at the wanted threads then you probably looking to sell at a reseller price.
I agree with Page here.
A reseller price is what you would pay to buy a one word domain so someday you can sell it higher.
So what’s that price? I think that was the point. No logic to what you wrote. And there are lots of threads like that not one. Sorry but I have come across many who think reseller pricing is $500 for a one word com and it’s not.
Spot on Domain, that definition was completely useless and stupid.
There are words that I have never heard of that I would not even pay $100 for them.
There is no set price. That is the point!
How much would you pay for MALNEIROPHRENIA.com?
Yes, that is an english one-word domain. It was registered last month.
Reseller price is the price you pay when you think you can sell the domain for x3 or x5 in you wait for the right buyer. Expired auctions are mostly reseller prices. I don’t know what is so difficult to understand.
Reseller pricing is a realistic price it might sell at auction if only reseller/investors were bidding. So it’s something like a liquid price. Maybe new investors misjudge the market, or they seek desperate sellers.
Some people must be smoking crack here, the price is just what you can buy at to be able to sell higher? Mike Mann is the greatest at getting high prices so my reseller price for him will be $25,000 because he can get $80,000 he’s Mike Mann.
Mike Mann’s average sales price is maybe $4k and he is usually working on 25x or higher margin. So maybe $160.
Nobody is forcing you sell at reseller prices people. Relax.
Industry News Alert:
In a big major slap in the face to the entire domain name industry and all domain investors everywhere, Estibot has REDUCED its magical “appraisal” of crypto.com from $48,000 to $31,000 after it sold in July for $12,000,000:
https : // imgur . com/gallery/4INYuNF
Doubtless many noticed the many times I pointed out the $48,000 “appraisal” previously and long after the $12m sale, including Estibot itself, whose rep in the blogs has certainly noticed some of my comments before.
The bizarre reduction is certainly curiouser and curiouser indeed; has anyone ever *not* seen Estibot “fix” their appraisals to reflect the higher price of a sale afterward? I’ve certainly never seen such a strange departure from that. I suppose, however, that perhaps in some twisted fashion they felt doubling down and making it worse was better than doing the “fix” to reflect the sale price, since the latter might tend to greatly compound and highlight the extreme embarrassment of the original $48k figure to begin with.
So to summarize then: what Rick said about selling to other domainers for years now.
It’s always obnoxious when a bargain hunter tries to buy.
That’s one of the funniest pictures ever.
You mean https : // imgur . com/gallery/4INYuNF ?
I HAVE A VERY GOOD EXAMPLE RELATED TO THIS DISCUSSION: PEOPLE WERE OFFERING $100 TO $1000 FOR EACH GENERIC ONE WORD NAMES FOR PAKISTAN LIKE SHOP.PK ( .PK & .COM.PK ). SO .PK DOMAIN REGISTRY WHICH IS .NET.PK DECIDED TO HIDE OWNER CONTACT INFORMATION (EMAIL, PHONE, ADDRESS) ABOUT A YEAR AGO. NOW YOU CAN NOT SEE & KNOW ANY INFO ABOUT ANY DOMAIN NAME OWNER IN PAKISTAN. THEY WOUNT EVEN TELL YOU IF YOU CONTACT THE REGISTRY. THEY ARE SAYING INDIRECTLY, F**K YOU ALL. IF CALIFORNIA.COM IS SELLING FOR $3 BILLION, OUR NAMES ARE WORTH AT LEAST 10% THAT IF YOU WANT TO DO BUSINESS IN EACH COUNTRY. OTHERWISE F**K YOU.
No such thing as reseller price. There is only agreed sale price. Perhaps discounted or negotiated prices.
The “reseller price” mention usually means the “below domain investor auction price” which might work for some sellers looking to liquidate quickly.
To me, if there was a “reseller price” it would the auction price. People that want “reseller” prices can get them any time on the auction sites.
Otherwise, they should look for investors considering “liquidating”.
Wishful thinking, lost in translation, amateurs.
I get it that these people wanted to buy low and sell high, but by stating you are a reseller, the only people who will respond will be people who is looking to unload their low-quality domain names.
Take a cue from real estate investors, they don’t advertise they are resellers or flippers. They tell people they can pay cash, quick transactions, and you don’t have to do any repair work and they will buy “As Is”.
Domain name resellers should focus on Trust, Reputation, Quick Transactions, Fair Price.
Reseller price is 50% – 75% of the retail value of the asset.
These amateurs need to watch “American Pickers” or “Pawn Stars” to see what that means.