So I was watching tv the other day and saw a commercial for a company called Blooom. I was like wait three o’s? Now of course the add an extra letter, misspell has been en vogue over the last 8 years. Fiverr.com probably the most famous example, then BrandBucket started accepting a lot of misspelled names.
In their December newsletter BrandBucket listed misspells as 6% of all keyword related sales.
So now the problem with the misspell on Blooom is that Bloom.com is a developed website. How do you walk around at a conference like NamesCon and say check out my latest project Blooom.com without always saying with three o’s? Your name will be mentioned over and over on tv and radio and no one will know that there is a third o.
But wait, there’s more! Bloooom.com is also a developed website. So there are 3 businesses running with the popular keyword bloom.
Bloom.com Wellness and Beauty
Blooom.com 401K’s
Bloooom.com Digital Engagement Platform
So what do you think? Stupid choice or fun brand?
Helloooo,
Soooooooo, i loooked up a few domains with extra o’s.
Zoom
Boom
Book
And a few others.
The results are insane. You cannot register boom with extra o’s until it has 12 o’s.
Everything is regged with up to 11 o’s.
This is available – boooooooooooom.com
12 o’s
I believe i have only one domain with an extra repeating letter at the end. A (4) letter word that i have in (5) letters. It looks ridiculous and will prob never sell. I am embarrassed to even write it down here.
It is a horrible idea especially with a developed site on bloom.com. i can’t imagine developing something with 3 or 4 repeating letters that do not belong there. Way too confusing
Who knows. Domaining is so crazy. Once you make a statement so strong about how assinine these nanes are, next thing happens is you see an article from Ron Jackson on a 6 figure sale for this crap.
https://sedo.com/search/?keyword=oooo&language=us&cc%5B0%5D=com
https://www.hugedomains.com/domain_search.cfm?domain_name=oooo
Wow crazy links Steven.
Wtf
“Domaining is so crazy. Once you make a statement so strong about how assinine these nanes are, next thing happens is you see an article from Ron Jackson…”
Is this really domaining though, or marketing? I consider domaining to be the practice of investing in domain names for their asset value. Except for maybe typo domaining, I can’t imagine a domainer registering bloooooom.com with hopes that one day some marketer will pay $$$ to have it.
Marketing is another story… it can be like Theater of the Absurd. No shortage of dumb marketing ideas.
Great point.
Its both.
Marketing first, then Domaining second.
Market it correctly and people will buy. Then domainers see a potential new niche and start domaining that way.
craaaaaaaaaazeeeeeeee no wait craaaazzzzzzyyyyyyy no wait kraaaaaaa oh forget it.
I happen to own a two word “sociall________.com” domain that is followed by a word that starts with an L, so back to back L’s.
Well some guy developed a whole business idea around using the misspell of the term and leaving one L out using just one L in the middle that both ends the first word and starts the second.
I would gladly have sold the correct spelling in both singular and plural dot com for a small 5 figures but he didn’t like that number and said too much. To this day roughly 10 years later he loses traffic to the correct spelling domain owners.
Sometimes you cannot get a fool to separate from his money, ha.
5 figures isn’t small.
He didn’t say 5 figures was small, he said a small 5 figures.
Ill just say, I ASKED $15k obo, reason being he was getting two names, both the singular and plural. So essentially $7500 each obo.
The individual was throwing parties around major cities, promoting his business, if he cant find $7500 or less to buy 1 of the names so be it. From where I stood it was reasonable.
Looking back at emails he did offer $1500 but I don’t buy names to break even or lose.
Just a story I thought Id share since it lined up with the subject at hand. The idea a misspelling is a good or catchy idea is like scoffing at the need for the dot com but worse imo.
Not many domainers would think their pricing is anything but reasonable.
Think about it for a minute, 5x your acquisition cost, only a small % of endusers would pay it, for most it won’t make sense.
These are real businesses how can they be so dumb? I mean you tell someone I work at Blooom, they would be like oh ya spelled it wrong.
Imagine how much it cost to produce and air such a commercial.
Mike Mann sells Mannnnnnnnnn.com for 70k LoL
I think these kinds of domains are doooomed.
Show me a company that uses a misspelled domain or a new gtld and I will show you a company that is destined to go out of business quickly.
I would rather combine two dictionary words and start a business on it. For example: GoBloom, or eBloom, or MyBloom, TheBloom. There are lots of prepositions and verbs that can be used as prefix or suffix and make a great .com name that can be not misspelled.