A few years ago there were some that liked to spread the narrative that apps would make domain names less valuable, possibly obsolete.
There is not as much talk about that scenario over the last couple years. Josh Metnick forwarded me an article about how Lance Ng sees mobile apps actually becoming obsolete.
From an article on Medium Ng writes:
In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code.
He went on to make this his top highlight from the article:
The truth is, unless you are a major retailer or content publisher that needs to sell or deliver to customers frequently, all you really need is a mobile-friendly website. If information is all people want, they’re going to Google it in a browser.
You can read the whole article here
brian says
All my stuff is HTML 5 vs. apps.
HTML 6 when ever “agreed to” will replace app programming as both are being “combined”.
that said I am not even going down the “app” path.
all the value is a good generic domain is in content now – except for extremely rare high end sales.
Aaron Strong says
Native apps are going out as progressive web apps are growing exponentially. The good news is progressive web apps run through DNS (domains). The benefits of progressive web apps vs. traditional native apps is many, ranging from speed to greater interaction. Progressive web apps could potentially become a huge catalyst for the importance of domains.
John says
I hope you guys are right. I don’t really know much about this sphere of things, but it does seem to me that people love apps and think in terms of apps. If apps can be well replaced this would be welcome to me, however.
Fat Anon says
People love useful apps. People hate useless apps. When every store (where you buy something once a year), every cafe, every beauty shop, every whatever wants you to have their app in your phone, thats annoying.
brian says
Aarons observation makes sense.
I just look at things from a programming perspective where apps – being more client side – just do not have the appeal – and need IMO – where webs are server side
bri