Most expensive keywords in AdWords for 2017

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A couple months back WordStream released their most expensive keywords in AdWords for 2017.

The first thing I noticed was prices were down, I have written many posts on these expensive keywords. We usually see things that are $200 – $300 a click. Now to be fair that wasn’t data gathered by WordStream. The 2016 post I wrote looked at data from EmpiricalProof and SemRush. Take a look you will see the top keywords going for three figures.

WordStream explained how they gathered their data:

We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.

For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.

They noted that insurance pricing has come down, “Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That’s good news for marketers trying to drive leads in the insurance industry, right? (Sort of – they’re still almost $50 per click on average. And there are outliers, like “malpractice insurance,” that can cost over $300 per click!)”

Here is the infographic:

Most expensive keywords in Adwords

 

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

Comments

    • Joe says

      Hello Herman,
      The keywords of your domain name are $ 6.41 cpc
      I’ll break it down cctv $ 1.51 cpc, security $ 5.24 cpc, system $ 0.02 cpc.
      My source is Spyfu.com

  2. Tony says

    Off the top of my head, I have some of these 🙂

    FactoringCompany.com $86 CPC
    CRMSoftware.com $45 CPC
    DoctorateDegree.com $20 CPC

  4. Tony says

    Off the top of my head, here are some of mine

    FactoringCompany dotcom $86 cpc
    CRMSoftware dotcom $45 cpc
    DoctorateDegree dotcom $20 cpc

    • Joe says

      @John I understand you but before it was worse the best of all is to know how to work without Adwords with new metidis of advertising and key words of great value that is not what they pay, in Adwords they pay for every click as you can see $ 200 but at first as it goes By auction they got to pay more than $ 500 in the end to compensate for nobody since the expense was millionaire and the sales were not profitable to the return of the investment (ROI).

      • John says

        I still consider myself to primarily be an end user and only second a seller of domain names, Joe. That said, the times I have ever paid for advertising with Google or Bing have been nothing but feeling as if I was shoveling cash into a big gasoline drum fire. Or just plainly donating it to them. In my opinion even far less than these types of dollar figures is completely insane, but it is what is as they say. It’s a racket, and it’s not for nothing Google has been the biggest enemy of domain names on earth that people never really want to talk about.

        • Joe says

          The coincidence is that I am also a 2010 year domainer and small private domain investor year 2012 and as your John I am only a second seller of good keywords that as domains (.) Com. I would sell a lot more if I had a domainers domain in US at 50% profit on sales and I would surely have an interview with the publisher of http://www.domainsherpa.com or at Thedomains.com because you now sell for a purchase of $ 79 You turn it in three months dominate two words $ 14,999 and they already have interview and open doors. I have bought $ 100 domain expired 4 letters (net) and do not wish anyone the value Estibot is $ 6,200 and you should still sell it to $ 100 so that after 60 days sell it for $ 50,000.
          I am now going to sell 80 domain names I am going to do 2 year cleanup at uniregistry.commarket and nothing sold and have 73 of these 68 domains (.) Com with three letters and a number, five and six characters, two short words That are premium nothing two years lost selling at $ 300 each and if not at $ 150 you have to leave a market so only 1% are millionaires and 99% we must see and hear what they have achieved with what we can never Sell ​​at more than $ 5K. If you arrive

          I think the same as you with the advertising system, in Marketing there is nothing patentable but Google patents an Adwords program with the ppc system and everyone must go through the round hoop and every year the gross profit of Google is 98% Is from ‘advertising, and then Adsense.

      • John says

        On the other hand, if parking were still a thing and there was genuine decent revenue sharing, I supposed I would be happy about that along with everyone else. Go figure. But no, it really shouldn’t be this way.

  7. Jon Schultz says

    This again shows how important keyword brandable domains are.

    A keyword domain which isn’t brandable (i.e. one that is long and hyphenated, or one with a forgettable extension) may have some SEO value, but I wouldn’t try to build a business on it.

    • John says

      If you mean “long and hyphenated” you are certainly right, but if you really mean “long or hyphenated” then you are not correct. Okay, I just saw a three word com as your domain of the day on your Twitter, so you meant the former. I could show you a three word com easily worth 9 figures (though I won’t). Sold a pair for over $20k in Bitcoin recently, my first Bitcoin sale for domain names.

      • STRIKER says

        Almost every article on thedomains or domaininvesting I see you pumping these worthless long-tail domains — seriously dude, it’s pathetic. And HOW do you have so much time to post on EVERY domain blog, EVERY day, MULTIPLE TIMES per day? Are you retired? Or unemployed? Perhaps you need a hobby, or some friends?

  10. Manuel says

    What they think about:

    Medical-needs.com &
    digitalasset-management.com
    de-gree.com?

    Thanks for your Opinion.