So the owners of Queen.dk have filed a UDRP on Queen.com. By most accounts this is seen as messing with the wrong dog at the pound. Rick Schwartz does not take kindly to people trying to wrongfully take his property.
But when you listen to the last 6 years of pro new gtld talk, shouldn’t Queen.dk be going after another domain ?
Their business is flowers and there is a .flowers extension, doing a search on Name.com it looks like Queen.flowers is available at regular fee, no premium. Certainly everyone wants the top prize which in this case is Queen.com, I think the UDRP is misguided and will end in defeat. They should either pay Rick or move on to an extension that matches their industry for expansion outside of Denmark.
Of course many don’t care about the new gtlds and focus on .com and their local cctld. But with better awareness I think registrations like this would become more of a no brainer.
John M. says
I hope Schwartz counter sues for expenses etc enough of this nonsense.
Donny says
The company IMO want’s to expand further into other geographical areas. You need the .COM to do that. You can’t come to the US and have a .dk name. That is like a .whatever trying to do business in the US. They know this so they got desperate!
Denmark has a population of 5 million, the US over 300 million so instead of this company ponying up some cash they would rather knock at your Malibu beach front property and tell you it is worth 50k.
This is going to be a big time fail for this company in trying to rob Rick Schwartz of his real estate.
It’s all very simple, Bitcoins have become currency, Domains are real estate, and all these fall under digital assets.
You will see multiple generic names going for 15-20 million by end of year. Shoes.com was a steal.
Snoopy says
The UDRP is disgraceful, no doubt.
That aside though, regarding “But when you listen to the last 6 years of pro new gtld talk, shouldn’t Queen.dk be going after another domain ? Their business is flowers and there is a .flowers extension”.
……nobody other than domainers is listening to that ntld talk, enduser don’t want new tlds. We don’t like these queen.dk people but why would they use an extension that that makes them look like spammers or a a fly by night company? We can wish a ntld upon them but they are unlikely to choose one.
They either need to shell out millions for queen.com or go with a different .com, queenflowers.com (for sale), queendk.com (available), queenflowersdk.com (available) for example. Those are the realistic alternatives, they have lots of choices that is cheap and still makes them look credible.
John says
I would say the brand is “Queen,” not “Queen Flowers.” “Buy.Flowers,” as in “Buy Flowers” is good, but “Queen Flowers” doesn’t do it. “Queen” alone does.
This is no-brainer RDNH…
I hope the King has an opportunity to make an example of this.
And a great domain like Queen.com should be treated like a Queen, not subjected to this kind of sleaze and slime maneuver.
And for the record, just to emphasize the point with a note of irony, I’ll even admit that I’m even against porn, that great temptation and cash cow of cyberspace, but the King is nonetheless still the King and still a great historic visionary genius. 🙂
Sean Sullivan says
Can anyone give me an example of a GTLd being used by a major company that’s actually gained a lot of traction (hundreds of thousands if not millions of uniques a month) in organic or paid search with a GTLD? I think if end users were going to jump into the new GTLD game, they would have by now. Big brands find out that everything eventually leaks traffic to the .Com and building a brand away from it, just doesn’t make a whole lot of sense unless you don’t have any other options.
Regarding UDRP and Queen.com, it’s going to be fun watching Rick rightfully drag these guys through the wringer.
This is what many companies do now, they roll the dice with UDRP for $3K automatically instead of paying out six figures or more for a URL. It’s all about risk vs reward. The risk is that they piss someone off and waste $3K. The reward is they get a really valuable domain for almost nothing, and no doubt bragging rights amongst their industry for beating a “domain squatter”.
slope says
I hope Schwartz counter sues for expenses etc enough of this nonsense.