Amazon has purchased Amazon.se for an estimated $554,500

by

In an article on TheLocal.se there is a report that Amazon quietly purchased Amazon.se for $554,500. Tip of the cap to Aaron Strong for the info.

Only a few days after it was announced that Amazon is to establish three data centres in Sweden, it has now emerged that the American e-commerce and computing giant has quietly purchased the rights to a key Swedish domain name.

The “Amazon.se” domain was recently bought by the company in a deal estimated to be worth up to five million kronor ($554,500) startup news site Breakit reports.

Unlike other European nations like Germany, France and Spain, there is currently no Swedish version of Amazon, so the purchase of the domain name could be a sign of plans for the future.

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

Comments

    • Raymond Hackney says

      No significance Rich, the deal was done in Krona and the number mentioned was 5 million.

  7. M. Menius says

    Just read that Amazon has 38% of the online sales market – incredible. Best Buy is second with 3.5%. HH Gregg closing all stores, Radio Shack going out. JC Penny, Sears, and Macy’s closing many stores. New market evolves.

  8. Gabe says

    I don’t get it. They paid that much instead of doing the UDRP thing like they all do? Why??

    • Ian says

      Amazon is a generic word, keep the website blank, or add a few pictures of the Amazon rain forest and Amazon (the retailer) wouldn’t have rights to claim the domain.