Hillary Clinton spoke at a fundraiser on Sept. 9, 2016, in New York City. She said the following:

“I know there are only 60 days left to make our case — and don’t get complacent, don’t see the latest outrageous, offensive, inappropriate comment and think, well, he’s done this time. We are living in a volatile political environment. You know, to just be grossly generalistic, you could put half of Trump’s supporters into what I call the basket of deplorables.

And with that Hillary Clinton started a movement that she certainly did not want to be responsible for, around the country Trump supporters started to call themselves “deplorable” or “the deplorables.”

Memes were everywhere,

So how does Rick Schwartz fit in ?

Rick spent $26,742 to acquire the following:

• Deplorable.com
• Deplorables.com
• BasketOfDeplorables.com

Now deplorable.com had been registered since 2000. The other two names were regged the day after Hillary Clinton disparaged Trump supporters. Deplorables.com was registered by an Australian registrant. It then moved to privacy two days later and then Rick. The domain was previously registered but dropped in 2012.

BasketofDeplorables.com was registered under privacy immediately.

There are plenty of people making money off the deplorable brand.

Here is a tshirt at TeeSpring.com

$24.94 for this long sleeve tshirt. This looks to have been part of a fund raising campaign. The site says this is the last day to order.

We reached our goal! You can keep buying until the campaign ends!

You can do a Google search and find plenty of people selling apparel and other merchandise.

Trademarks

Some are already moving to TM the term.

Word Mark	THE DEPLORABLES
Goods and Services	IC 024. US 042 050. G & S: T-shirts and printed posters
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	87171491
Filing Date	September 14, 2016
Current Basis	1B
Original Filing Basis	1B
Owner	(APPLICANT) Tom Kurzeja INDIVIDUAL UNITED STATES 17 Barkley Lane Apt 208 Gaithersburg MARYLAND 20877
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	BASKET OF DEPLORABLES
Goods and Services	IC 021. US 002 013 023 029 030 033 040 050. G & S: Coffee mugs; Coffee cups, tea cups and mugs; Glass mugs; Glass carafes; Glass jars; Glass storage jars; Mugs; Mugs, not of precious metal; Beer glasses; Beer mugs; Earthenware mugs; Porcelain mugs; Shot glasses; Tumblers for use as drinking glasses; Whisky glassesIC 025. US 022 039. G & S: Button down shirts; Shirts; Shirts and short-sleeved shirts; Shirts for men, women, children; Sweatshirts; Sweatshirts for men, women, children; Undergarments; Camp shirts; Graphic T-shirts; Henley shirts; Hooded sweatshirts; Hooded sweat shirts; Knit shirts; Long-sleeved shirts; Moisture-wicking sports shirts; Night shirts; Open-necked shirts; Short-sleeve shirts; Short-sleeved shirts; Sleep shirts; Sports shirts; Sports shirts with short sleeves; Sweat shirts; T-shirts; T-shirts for men, women, children; Tee shirts; Yoga shirts
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	87242937
Filing Date	November 20, 2016
Current Basis	1B
Original Filing Basis	1B
Owner	(APPLICANT) Yuskiewicz, Susan M DBA Susan’s Creative Creations INDIVIDUAL UNITED STATES 12223 Highland Ave, Suite 106, Box 761 RANCHO CUCAMONGA CALIFORNIA 91739
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

There are currently 21 different entities with a TM surrounding the terms deplorable,deplorables or basket of deplorables.

Fox News published an article today,

The mainstream media hates deplorables — and they aren’t fond of Trump either

It will be interesting to see if the buzz and use around deplorable(s) lasts for the entire Trump presidency. I am sure Rick can find a creative way to make some money with these names if he decides to.