Rightside Launches .Games & Shares Rise Over 5%

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Rightside Group LTD (NASDAQ: NAME) launched the .GAMES domain extension today.

The Sunrise Phase where trademark holders could preregister names, .GAMES became Rightside’s number-one performing new top level-domain (TLD), seeing applications from virtually every major studio, including Activision Publishing, Blizzard Entertainment, Electronic Arts, Nintendo, and Ubisoft Entertainment.

Rightside announced that 239 domain names were registered on the day 6th of the Early Access Period (EAP).

New use cases include:

● Halo.Games and Xbox.Games – Microsoft redirects to Bing search results for the Halo and Xbox series

● F1.Games and GrandPrix.Games – Formula 1 Racing

● Telltale.Games – Developer known for episodic adventure games with licenses to produce games for The Walking Dead, Game of Thrones, Minecraft, and Batman

● 888poker.Games – Second-largest online poker brand

● Sila.Games – Digital game download store

● MonteCarlo.Games – Casino and gaming operator Societe des Bains de Mer

● CoolMath.Games – Online game aggregator page, loosely themed around math education

The new .GAMES domains are immediately available on a first come-first served basis via Rightside’s registrar partners at www.registrars.rocks. Starting at a suggested retail price of $15.00.

Shares of Rightside rose over 5% today to close at $9.03 in trading.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

    • Ryan says

      They had every chance to grab the GTLD for cheaper, as it went EAP 4, plus $250 premium renewal, they did not, it says something.

      Going with the GTLD this early on would simply bleed traffic at this stage in the game.

      • WQ says

        Most don’t know about gTLD’s (yet).

        You are assuming they all do.

        You are also assuming they know how the EAP program works which can be confusing for non-domainers.

        • Trevor says

          .games was well advertised, name.com reached out to me to market the platinum names.

          When you are spending $250k, that is what they settled at, the ask was probably $500k, I am sure you run some google searches

  3. EM@MAJ.COM says

    It will never be known because all of these domain examples are simply redirect, and sila.games using frame.

    No one is using the .games for their primary site.