Hilco Streambank is auctioning off the intellectual property assets of The Sports Authority, Inc.., including its brands, trademarks, patents and web and customer assets and the domain names owned by the company (the “Assets”).
On the domain front Sports Authority owns 628 Domain Names including SportsAuthority.com which got more than 111 Million visits in 2014 and More than 126 Million visits in 2015.
Also Included in the auction is the naming rights to Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos.
The Company is currently operating as a Debtor under Chapter 11 in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”).
Sports Authority is a household name in the sporting goods industry, with a history that extends back almost 100 years. As of 2015, the Company operated over 400 stores across the United States and Puerto Rico, as well as the ecommerce website SportsAuthority.com. In 2015, Sports Authority generated over $2.5 Billion in sales revenue, including more than $250 Million in revenue through e-commerce and other digital sales channels.
The Sports Authority’s offerings included merchandise from leading national brands such as Nike®, Adidas®, Under Armour®, Wilson® and Coleman®, as well as product bearing the Company’s exclusive private brands such as: Tommy Armour®, Bodyfit by Sports Authority®, Parkside Style®, Alpine Design®, Ram®, bloom® and Slalom®; among others.
The Company’s private brands generated more than $170 Million in sales in 2015. With its comprehensive product mix, the Sports Authority is known as the destination for All Things Sporting Good®.
CURRENT SITUATION
The Company is currently soliciting interest from buyers interested in acquiring all or some of the Assets. A virtual data room has been established for access to due diligence information. Initial bids for the Assets are requested by June 23, 2016.
SUMMARY OF ASSETS
Trademarks
- Sports Authority® (Registered in the US and in foreign countries)
- Private Label Brands including:
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- Tommy Armour Golf®
- Alpine®
- Aspire Style®
- bloom®
- Bodyfit by Sports Authority®
- Ram Golf®
- S A Gear® and Design
- Slalom®
Domain Names & Website Platform
Customer Data
- Total customer list consisting of approximately 114 Million customer data
- Approximately 25 Million Opt-In E-mail Addresses
Royalty Rewards Program – The League
- Over 28,500,000 total members
- 5.4 Million new members in 2015
- Average basket size of $57.83 for in-store transactions
- Average basket size of $67.83 for online transactions
E- Commerce
- $207.3MM revenue for FY2015
- $146.2MM revenue for FY2014
- Over 2 Million Web orders for FY2015
- Over 1.4 Million Web orders for FY2014
Stadium Naming Rights
- Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos
DILIGENCE & SALE PROCESS
Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.
The Assets will be sold through a Bankruptcy Court approved sale process and transferred subject to a Bankruptcy Court order.
Interested parties should contact the following Hilco Streambank representatives for more information.
I gave SportsAuthority lots of business over the years. Tennis rackets, shoes, soccer balls, baseball bats and gloves, and more.
Sorry to see it hit the fire sale zone.
I guess Amazon.com took down another. Have to admit — it’s pretty hard to compete against Amazon on price, delivery and selection. The Company does an outstanding job with its customer service.
SportsAuthority inadequately staffed the self-service sneaker inventory. That place used to get torn up. The fitting room attendant was always buried under piles of clothes. Huge store, no restroom. Bought a few sets of Rollerblades and hockey sticks there.
The main domain is worthless. Traffic is high because of past advertising and a high page-rank (for now, this will likely plummet in time).
Also, who wants to launch a brand using the same name as a now-bankrupt 2nd tier sporting goods store? No thanks.
Mark it a zero.
I am sure a lot of online sporting goods companies would love to get the traffic from the old site.
There is a reputation at least, I mean people will probably be trying to figure out what happened for years to come.
Really no one understands that today news does not really travel at all. Good luck informing consumers their sports store closed. Most likely yeah, they will use amazon till they want to try on a pair of rollerblades in person. That is another thing amazon really kills, people go to stores just to see if they can get it cheaper than amazon etc.
So yeah some work needs to be done to make a really good sports site, the field is open as they shall say.
I use to shop at Sports Authority in Orlando, Florida. They 2 stores with 1 just down the road from the Florida Mall. I am in awe that this company is going under.