The domain name registrar Hexonet just announced they are starting a backorder service for dropping new gTLD domain names starting on May 1st for Donuts and Rightside strings.
Prices vary by the string and domain names that have more the one backorder will go to auction
Here is the announcement:
HEXONET’s is activating Backordering for all Donuts and Rightside TLDs (400 TLDs in total) starting May 1, 2016.
Even better yet, HEXONET will continue to add backordering for even more new gTLDs in the coming months.
HEXONET Backordering 101:
Pay a single set price for a backorder (prices in the Control Panel under Manage Account / My Account / Prices).
If other customers backorder the same domain name, only those who backorder the respective domain prior to expiration will be allowed to bid on the domain name via auction at our partner PremiumSale.com.
Refunds are available for failed backorders or domain names going to auction.
Backorder Pricing for Donuts gTLDs:
Single Backorder Price: 68.72* (net price 57.75) USD/Backorder
.PICTURES
Single Backorder Price: 77.65* (net price 65.25) USD/Backorder
.AGENCY, .BUSINESS, .CENTER, .CITY, .COMPANY, .DIRECTORY, .EDUCATION, .EQUIPMENT, .EMAIL, .EXPOSED, .FOOTBALL, .FYI, .GALLERY, .GRAPHICS, .GRATIS, .GROUP, .INSTITUTE, .INTERNATIONAL, .LIGHTING, .LTD, .MANAGEMENT, .NETWORK, .PHOTOGRAPHY, .PHOTOS, .REISEN, .REPORT, .RUN, .SCHULE, .SOCCER, .SOLUTIONS, .SUPPLIES, .SUPPLY, .SUPPORT, .SYSTEMS, .TIPS, .TODAY, .TECHNOLOGY
Single Backorder Price: 88.06* (net price 74.00) USD/Backorder
.ACADEMY, .ASSOCIATES, .BARGAINS, .BIKE, .BOUTIQUE, .BUILDERS, .CAB, .CAFE, .CAMERA, .CAMP, .CARDS, .CARE, .CASH, .CATERING, .CHAT, .CHEAP, .COFFEE, .CHURCH, .CLEANING, .CLOTHING, .COMMUNITY, .COMPUTER, .CONSTRUCTION, .CONTRACTORS, .COOL, .DEALS, .DIGITAL, .DIRECT, .DISCOUNT, .DOG, .DOMAINS, .ENTERPRISES, .ESTATE, .EVENTS, .EXCHANGE, .EXPRESS, .FAIL, .FARM, .FISH, .FITNESS, .FOUNDATION, .FLORIST, .GIFTS, .GLASS, .GMBH, .GRIPE, .GUIDE, .GURU, .HOUSE, .IMMO, .INDUSTRIES, .KITCHEN, .LAND, .LIFE, .LIMITED, .MARKETING, .MBA, .MEDIA, .MONEY, .PARTS, .PLACE, .PLUMBING, .PLUS, .PRODUCTIONS, .PROPERTIES, .RENTALS, .REPAIR, .SARL, .SCHOOL, .SERVICES, .SHOES, .SHOW, .SINGLES, .SOLAR, .STYLE, .TEAM, .TOOLS, .TOWN, .TOYS, .TRAINING, .VACATIONS, .VISION, .WATCH, .WORKS, .WORLD, .WTF, .ZONE
Single Backorder Price: 107.40* (net price 90.25) USD/Backorder
.APARTMENTS, .BINGO, .CAPITAL, .CAREERS, .CLINIC, .COACH, .CLAIMS, .CODES, .CONDOS, .COUPONS, .CRUISES, .DATING, .DENTAL, .DELIVERY, .DIAMONDS, .ENGINEERING, .EXPERT, .FINANCE, .FINANCIAL, .FLIGHTS, .FUND, .FURNITURE, .GOLF, .HEALTHCARE, .HOCKEY, .HOLDINGS, .HOLIDAY, .INSURE, .JEWELRY, .LEASE, .LEGAL, .LIMO, .MAISON, .MEMORIAL, .PARTNERS, .PIZZA, .RECIPES, .RESTAURANT, .SALON, .SURGERY, .TAX, .TAXI, .TENNIS, .TIENDA, .THEATER, .TOURS, .UNIVERSITY, .VENTURES, .VIAJES, .VIN, .VILLAS, .VOYAGE, .WINE
Single Backorder Price: 156.49* (net price 131.50) USD/Backorder
.ACCOUNTANTS, .CREDIT, .ENERGY, .GOLD, .INVESTMENTS, .LOANS, .REISE, .TIRES
Single Backorder Price: 205.57* (net price 172.75) USD/Backorder
.CASINO, .CREDITCARD
Single Backorder Price: 355.81* (net price 299.00) USD/Backorder
.MOVIE
Backorder Pricing for Rightside gTLDs:
Single Backorder Price: 70.21* (net price 59.00) USD/Backorder
.FUTBOL, .ROCKS
Single Backorder Price: 76.16* (net price 64.00) USD/Backorder
.NINJA, .RIP
Single Backorder Price: 80.62* (net price 67.75) USD/Backorder
.BAND, .DANCE, .FAMILY, .LIVE, .NEWS, .REVIEWS, .STUDIO, .VIDEO
Single Backorder Price: 88.06* (net price 74.00) USD/Backorder
.AUCTION, .CONSULTING, .DEMOCRAT, .ENGINEER, .FORSALE, .GIVES, .HAUS, .IMMOBILIEN, .KAUFEN, .MARKET, .MODA, .PUB, .REHAB, .REPUBLICAN, .SALE, .SOCIAL, .SOFTWARE, .VET
Single Backorder Price: 95.50* (net price 80.25) USD/Backorder
.ACTOR, .ATTORNEY, .DENTIST, .LAWYER
Single Backorder Price: 102.94* (net price 86.50) USD/Backorder
.DEGREE, .MORTGAGE
** Starting Auction Prices for those domains that go to auction at Premiumsale.com are based on the single-backorder price displayed above plus 20%
Ryan says
GTLD’s are dead check the weekly reports, all the poor suckers who did buy, are now selling their solid .com to cover premium renewals, it is really quite sad.
Joseph Peterson says
Glad to see companies tackling this! More nTLD action in the expired domain market was 1 of my predictions for 2016. Interested to see how it pans out.
Backordering nTLDs is a complicated operation, given all the variable pricing among TLDs and across different strings within a given TLD. Not to mention behind-the-scenes financial obligations imposed by registries.
This is a good way for Hexonet to attract new customers – people like me who’ve been aware of the company for years but have never done any business with them.
Roger says
Completely agree with Ryan’s great comment above. I see no redeeming value to the new gtlds and think that they are a fool’s paradise with no upside. I suspect that the logic behind buying them is that when .coms run out, the gtlds will become standard and all thats available, but I don’t ever see that day arriving. People only want .com .com .com.
Joseph Peterson says
@Roger,
.COM is still dominant, for sure. And the nTLD program has its problems, which I and many others have pointed out pretty regularly since before any nTLDs launched.
But I’ve visited sites built on nTLDs. And I’ll be building sites on nTLDs alongside .COM / .NET / .ORG. Why not?
As far as domain investment goes, I agree things are slow. But nTLD sales do happen. I’ve sold some.
The nTLDs are minor characters, but they many of them do have a speaking role in this movie.
Ryan says
Joseph,
Domains are about playing the odds, so if it is keywords, extensions, and trends the better your criteria matches the marketplace the better your chances of selling your domain.
If someone is going with a GTLD, they have already taken an off approach to brand outside the .com, with so many extensions, and variables why would they pay you a premium, as opposed to selecting another extension since their criteria is broad, and not set to any standard.
This lessens the likely hood of making a sale, as you have carried many .net/.org in the past you know the sell thru is not as high as .com, and the carrying costs are the same. Even the best domains sometimes do not sell, so it is really a numbers game, and you have to focus on quality, and what buyers want, and if you can execute those big returns in order to pay all those expenses, and try to eek a profit out at the end of the day.
The honest GTLD guys will tell you themselves, GTLD’s are not meant for domainers, sure you will sell a few here, and there, but the overall costs of carrying a portfolio will eat up all your profits.
Every month you wait more extensions are released, further diluting your investments including that of more generic extensions like .online, .web, .link which have more broad informal uses.
This is not a game you can win, if you have money to splash around like some of the guys who have made millions in sales, and are just bored, and want to play the roulette wheel, by all means, but if you want to make money be ready to pay those renewals for many years without any promise of a payback.
Joseph Peterson says
@Ryan,
It all depends on which strings a domainer registers in which extensions. And what he does to market the domains.
Yes, .COM outperforms .NET and .ORG … if we’re talking about the absolute sale price and comparing the same string in all 3 extensions. But the purchase prices differ too. And in practice we own different strings in different extensions.
So if we’re talking about net profit from the miscellaneous domains we actually own, then the conclusion isn’t so simple. As a matter of fact, during some years my .NETs and .ORGs outperform my .COMs in terms of profitability.
steve brady says
Ever heard the expression “What’s been seen can’t be unseen”. Same with Gtlds, they are merely an intuitive expansion of the natural vocabulary in digital naming. Once a word is added to The Dictionary, it’s pretty much there for good, and impossible to erase from memory. In order to get rid of Gtlds, you’ll have to get rid of the dot. A much greater chance exists of “complete vernacular on both the right and left sides of the dot” being here to stay than of you ever eliminating the dot.