Uniregistry, the company behind the new gTLD .Flowers announced today that “Dos Gringos (DosGringos.com), the expert grower and supplier of sunflowers to retailers across the United States, today announced a strategic alliance with Uniregistry who acquired the domain name Sun.Flowers through the Uniregistry Pioneers Program.

Sun.Flowers (www.sun.flowers), a knowledge specialist in all things sunflowers, offers a unique shop of exclusive sunflower bouquets and an online magazine. , began developing the project after noticing an opportunity to provide retailers and consumers with a unique resource for sunflower education, driving interest and increased purchases in the category. ”

Dos Gringos currently supplies sunflowers to over 10,000 grocery stores throughout the United States, including well-known brands such as Kroger, Vons, Safeway, Bristol Farms, Wegmans, and Gelson’s.

Jason Levin, CEO of Dos Gringos is quoted as saying in a press release out today that:

“At Dos Gringos, we firmly believe that simplicity gets results, we don’t try to be experts in flowers if we can’t be the best in the world at growing them. We focus solely on our main crop: sunflowers. When the .flowers extension first launched on the market, we jumped at the chance to partner with Uniregistry to create the most simple and meaningful domain name for our expertise: www.sun.flowers. Our online brand is important to us and there is no better name that speaks to the core of our business.”

Frank Schilling, Managing Director of Uniregistry is quoted as saying:

“We’re excited to partner with Dos Gringos to offer such a meaningful, concise, and memorable domain name, for a company in the flower business, .flowers offers the best possible choices for a quality domain name. These new domain extensions make it possible for companies to build a strong brand and create a marketing strategy in which their online identity immediately identifies their industry.”