1D Media Limited of London, just won control of the domain name OneDirection.video in a UDRP on behalf of one of the most famous pop bands in the world.

The one member panel of Richard G. Lyon awarded the domain on a pretty easy case saying “that the term ONE DIRECTION has no sensible or reasonable meaning that does not relate to the Complainant or its activities.”

The panelist found that The Complainant demonstrated bad faith in both registration and use of the disputed domain name which was registered in May.

No reason was given how the band missed the domain when it was released to the public except that they are not ahead of the curve like Taylor Swift

The panelist went on to note that “Similarity of the disputed domain name and marks and the content of the website at the disputed domain name establish the Respondent’s knowledge of the Complainant and its marks and an obvious intent to benefit from the marks’ renown at the time of registration.

Under this Policy head as well the Respondent’s choice of the “.videos” gTLD reinforces the Panel’s inference from the evidence that such was the Respondent’s intention in registering the disputed domain name.”

Duh