The brand protection and domain name registrar CSC published its New gTLD Utilization Report for September late last week and had some interesting findings.
We picked through the report and found what we believe are the highlights.
You can review the entire report here.
CSC publishes a New gTLD report every two months, and it’s “designed to update digital marketers and their peers in legal and IT about how new gTLDs are being adopted,we examine how .brand domains are being used and how effectively the top new generic TLDs are penetrating the Alexa top one million websites ”
According to the CSC report the number of domain registrations of .brand/closed TLDs are continued to increase significantly and increased by 22% since July exceeded 2,500 domains.
“Here a few new examples of .brand utilization:
According to the report here are the top .Brand new gTLD domain names with the highest Alexa ranking:
There are many other examples of new gTLD utilization by major brand owners, and the website “Domains in the Wild” at InTheWild.Domains does a nice job collating creative uses of domains.
Here are a few that piqued our interest recently:
Bah! – all these tgld’s suck
The media hype actually contributes to abc.xyz getting a lot of traffic thereby boosting its alexa ranking.
http://www.goo is the perfect exemple that .brands sucks. Why not using goo.com? www has died .
I think the average price of new tld registrations x the number of registrations is a truer indicator of perceived tld value. 20,000 registrations at $100 per domain is a much better indicator of quality and desirability than 60,000 domains reg’d at $1.00. With .news, that particular tld has no rival in its space. The cities in .news are priced very high, but they represent a great opportunity if obtained at the right price.
No idea why the industry uses the Alexa ranking as measurement of popularity. It’s common knowledge that after the top 1.000 the data is simply too limited in scope to provide anything useful. Just have a look at the top 10 TLDs. Where is .club for instance? This is by far the TLD used for most “serious” new websites.
It’s time for the industry to develop a new index. What I think would be interesting is to see how often new TLDs pop up in Google Serps, and which TLDs those are. That will certainly show real websites in use instead of all the parked pages you can find in the Alexa top 1M. Maybe a job for DNA?
I agree, Chistopher. The time is ripe for new work in that area.
Xavier
There is actually a .goo new gTLD but its not owned by Google
https://gtldresult.icann.org/applicationstatus/applicationdetails/329
Interesting report.
A dot news sighting on a local news station is:
ang.news
which redirects to its youtube channel – great application for a dot news!