Twitter and Facebook are becoming go to sources for news
An article published today on Marketing Land looked at a recent survey that showed Facebook and Twitter gaining credibility when it comes to getting news.
I would say the one cautionary note about all this is the millions of spoof accounts out there, or sites that say they are parody and users still overlook that disclaimer, and treat the news as real.
From the article:
Americans increasingly see Twitter and Facebook as meaningful sources for news. That’s true across age and other demographic categories but for younger users, these sites are becoming a primary news source.
More people get news from Facebook simply because of its much larger user base, while Twitter has a meaningful edge however as a “breaking news” source. Roughly 8 percent of US adults get news from both Facebook and Twitter.
These findings are part of a social media and news consumption survey from Pew Research. The survey was conducted in March of 2015 by research firm GfK. The survey is a follow up to a similar one conducted in 2013.
According to the data a majority of both Facebook and Twitter users now see each platform as a source of news and information outside of friends and family updates. Those numbers have increased by at least 10 points in each case since 2013.
Read the full article with charts on Marketing Land