Fast Company is reporting that New York City will Name Jessica Singleton as its Chief Digital Officer who is currently the city’s digital director.

“”Singleton, who was a member of President Barack Obama’s digital team during his 2012 campaign and served as digital director for Mayor de Blasio’s run for office, had been leading NYC Digital as digital director since January 2014, taking the lead on the all-encompassing tech resource base Digital.NYC Singleton’s new position is being touted as an “expansion” of her role as digital director.

When it launched in 2014, Mayor de Blasio described Digital.NYC as “a groundbreaking resource that will seamlessly connect members of the City’s tech hub to training, jobs, and funding and make our city’s digital economy accessible to all New Yorkers.”

“Digital.NYC was formed to help New York City compete with Silicon Valley as a friendly home for startups, think tanks, and incubators. The idea of an East Coast/West Coast rivalry wasn’t exactly subtle either, as Digital.NYC’s site hosted a video produced by Forbes titled “NYC Startups vs. Silicon Valley.”