Donuts just I believe set a new gTLD record for selling 21 new gTLD’s on the 1st day of the Early Access Program (EAP) in which wholesale prices are $10K and retail prices range from around $11K to $12,500.
Meaning that Donuts took $210,000 in just EAP fees for day 1 of EAP plus many of those domain name also had a premium price.
One company, registered 16 domain names on the 1st day EAP spending what basically amounts to what they could have spent to apply for the whole .apartment new gTLD by paying the ICANN fee of $185,000.
The Apartment Company of Omaha Nebraska got 16 1st day EAP domain names.
According to their website the company is a “privately owned and operated boutique real estate brokerage, syndication, and multi-family property management firm, specializing in multi-family execution, with an emphasis in frontline creativity and applicability.
The Apartment Company has been syndicating multi-family investment property since 1992. Before starting the company, the founders and co-chairs each spent 20+ years working in the multi-family and real estate Investment arena.
The Apartment Company has purchased more than 4,000 multi-family units in San Diego, Las Vegas, and Reno and controls over $250 million in assets.”
Here are the 21 domain names registered in day 1:
atlanta.apartments
austin.apartments
bayern.apartments
boston.apartments
calgary.apartments
chicago.apartments
dallas.apartments
dc.apartments
denver.apartments
find.apartments
houston.apartments
lexington.apartments
new.apartments
ny.apartments
omaha.apartments
orlando.apartments
rent.apartments
sandiego.apartments
search.apartments
seattle.apartments
sf.apartments
I had EAP day 2 orders on three of these domain names and were pretty surprised and none to happy to see them taken on day 1.
Another 16 domain names were registered on day two and three of EAP:
brooklyn.apartments
buy.apartments
dubai.apartments
lasvegas.apartments
manhattan.apartments
penthouse.apartments
studio.apartments
city.apartments
corporate.apartments
furnished.apartments
hollywood.apartments
newyorkcity.apartments
renting.apartments
tokyo.apartments
toronto.apartments
vancouver.apartments
So for those that have been banking on getting domain names on day 5 of EAP that strategy’s time my have past.
Another 65 domain name were registered on day 5 of the EAP where the retail price is somewhere around $200 plus of course many of these had premium registration prices as well (although I’m sure more were registered since the last zone file update):
arizona.apartments
arlington.apartments
assistedliving.apartments
auckland.apartments
aventura.apartments
baltimore.apartments
bangkok.apartments
barcelona.apartments
beach.apartments
beijing.apartments
belgrade.apartments
berlin.apartments
best.apartments
brickell.apartments
brussels.apartments
cairo.apartments
california.apartments
capetown.apartments
caribbean.apartments
charleston.apartments
charlotte.apartments
cincinnati.apartments
cleveland.apartments
columbus.apartments
detroit.apartments
exclusive.apartments
fl.apartments
florida.apartments
forrent.apartments
fresno.apartments
hotel.apartments
indianapolis.apartments
jacksonville.apartments
jakarta.apartments
jeddah.apartments
jerseycity.apartments
kansascity.apartments
lisbon.apartments
longbeach.apartments
losangeles.apartments
luxe.apartments
madison.apartments
madrid.apartments
milan.apartments
milwaukee.apartments
minsk.apartments
montreal.apartments
moscow.apartments
mumbai.apartments
nashville.apartments
oklahomacity.apartments
raleigh.apartments
rentals.apartments
russia.apartments
sacramento.apartments
saltlakecity.apartments
sanantonio.apartments
sanfrancisco.apartments
santamonica.apartments
senior.apartments
stlouis.apartments
student.apartments
tampa.apartments
texas.apartments
tulsa.apartments
university.apartments
nice for donuts but i wonder what their renewal rate is these days. they seem to have stopped talking about it. i’m guessing its getting close to going below 40%.
So two-letter registrations are now available right from the beginning? Interesting.
Peter yes
collision is over the ccTLD issue seems to have been resolved and there are a 1M domains to come
it came to my attention that they registered: Bayern.Apartments for $10,000 in day 1 and the .com is available!
I had registered: BayernApartments.com today.
Sounds like false information to me….
How so ? You are accusing Berkens of lying or providing false info ?
As someone who purchased a dozen .APARTMENTS gtld’s via EAP, and missed out on a dozen more, I can assure the “Xavier” that Mike is 100% accurate in his blog post.
These are going to be a long term investment , today the public are still not used to these types of domains I invested in a domain ‘Property.House’ knowing that to put a website on this domain will be confusing for users.
To paraphrase a famous investor:
A Long Term Investment is a Short Term Investment that has gone Pear Shaped!
If Google continues to favor the new gTLDS in Adword campaigns for relevancy score as Bill Hartzer from globe runner has shared with his white paper data . This will turn out to be a smart play for Richland.com
Forgive me richdale.com
you missed some for EAP2/3 like holiday.apartments
Xavier
So to be absolutely clear I’m not a shareholder in Donuts (and unfortunately) they never hired me or ROTD as a consultant
so I get no share of any of donuts eceipts or profits (again unfortunately) but the numbers are the numbers
I hate putting in 3 orders on day at around $3,500 per, and coming away with nothing
so not good news for me as a domain investor, but as a blogger I have to recognize
Bls
As I said I only saw what is in the zone file when I pulled it there are 100 more domain since i pulled the zone file
The link to “The Apartment Company” in this article is not the same company that registered the aforementioned domains…these are two entirely different companies. It appears as though the Richdale Group of Omaha is behind “The Apartment Company” that reg’d these domains (email address is listed in whois).
The new gTLDs are getting more interesting and I think we have not heard enough.
A fool and his money are soon parted.
Spending a ton of money on gTLDs when they would be much wiser to remake Richdale.com in responsive design to optimize for all the mobile traffic surely going to their site.
Suggesting that a company who is invested heavily in Omaha Apartments, should not own the domain name “Omaha.Apartments” and instead invest 1000’s of dollars on over-optimizing an unrelated .com is perhaps the dumbest comment yet on this string.
Folks, the new gTLD’s are here to stay!
Maybe they have a university degree, that is why they went for what books say instead of real life.
That great for donuts and the step of changing domains according to their niche will give excellent response in future, but it can confuse the regular visitors sometimes because now we can have same domain name with huge options, villas, appartments, websites, dentist and so on.